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ACEM- 2025 registrations-12.9 % |
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Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com |
British MX wheels specialist Talon Engineering has gone out of business. Based in Yoevil in England ' s rural southwest, Talon was founded in 1972 by George Sartin, an aircraft industry engineer. It quickly became established as a leading European MX wheels specialist with a global reputation for manufacturing, materials and quality excellence. In 2021 Talon was acquired by Sprit Motorcycles, a British GP2 championship-winning team headed up by Rod McDonagh. Investment, expansion and diversification followed, but so did financial issues. Ultimately, a perfect storm of ambition crashing into the economic realities of the current motorcycle industry appears to have been too much for the wheel maker.
The biennial World Ducati Week will be staged again this year, from July 3-5, at the Misano World Circuit and the Adriatic Riviera( the resorts on Italy ' s east coast); www. ducati. com
Established in 1980, German motorcycle P & A / G & A retailer Polo Motorrad und Sportswear GmbH( better known simply as POLO Motorrad) filed for selfadministration proceedings November 18, 2025.
BAJAJ Mobility AG( formerly PIERER Mobility AG) has announced estimated revenue and sales figures for 2025 that put revenue at over € 1bn(-46 %), with motorcycle sales of 209,704 units(-28 %), which Bajaj suggests represents a " positive trend ". Inventory has been reduced by more than 100,000 units; at 64,110 sales of e-bicycles and bicycles were-40 % and approximately 500 jobs have been eliminated in the Group. The Group sold 80,464 motorcycles in the second half of 2025, representing a 60 % increase on the first half of the year( H1: 50,334 units). In addition, 43,956 motorcycles( H1: 34,950 units) were sold in H2 via strategic partner Bajaj Auto.
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According to 2025 annual registrations data release by ACEM( the Brussels based international motorcycle industry trade association for Europe) new motorcycle registrations in five of the largest European markets( France, Germany, Italy, Spain and the UK) reached 1,002,848 units during 2025. This represents a decline of-12.9 % compared to the same period in 2024( 1,150,852 units). Motorcycle registration volumes increased in Spain( 242,580 units, + 8,3 % year-on-year) while in other markets, results were negative with Italy-6.0 %( 331,634 units); France- 16.4 %( 179,225 units); UK-19.3 %( 89,645 units) while Germany was massively down, losing a third of its market compared to 2024, at-35.7 %( 159,764 units).
Motorcycle Registrations 2025
Moped registrations reached a total volume of 142,060 units in the six European moped markets monitored by ACEM( i. e. Belgium, France, Germany, Italy, the Netherlands and Spain). This registration volume represents a reduction of-20.7 % in comparison to last year at the same period in 2024( 179,231units). Commenting on these registration figures, Antonio Perlot, ACEM Secretary General, said that " the 2025 figures confirm the anticipated market correction following the Euro 5 + transition, with motorcycle registrations returning to just over one million units. " While this represents a-12.9 % decline compared to the exceptional performance of 2024, which was significantly driven by stock registrations ahead of the new
Learn- Ride- Enjoy- Repeat ACEM used EICMA to mark the closing of its ' Learn- Ride- Enjoy- Repeat ' programme. A European campaign run by ACEM and the FIM( Fédération Internationale de Motocyclisme), it was aimed at encouraging both novice and experienced riders to pursue high-quality, voluntary
motorcycle training. Launched in April 2025, the campaign engaged 44 organisations across 23 countries, reaching thousands of riders through digital outreach, media engagement, and partnerships. A central achievement of the initiative was the launch of the Instructor Guidelines for Voluntary Motorcycle Training, developed in collaboration with European Motorcycle Training Quality Label certified schools and leading academic institutions. Grounded in scientific accident
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emissions standard, it is important to view these results in a longer-term perspective. " Compared to the pre-pandemic period, motorcycle registrations remain robust, going up by + 14.7 % in the five years since the pre-Covid 2019 levels, demonstrating that the growth in consumer interest for powered twowheelers has been consistent, including a continued shift from mopeds to motorcycles. " Despite the challenging economic backdrop in Europe, the L-category continues to show resilience, remaining an attractive option for both mobility and leisure. As we look to 2026, we will need to wait for the first half of the year to better assess how the market evolves." www. acem. eu
analysis, the guidelines address the most common accident scenarios for powered two-wheelers and aim to raise the standard of post-license training across Europe.
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