International Dealer News 189 March/April 2026 IDN 189 March/April 2026 | Page 24

PRO GuIDe

Big Response to SHOT and SRG AIRBAGS

July 2024 saw French MX and dirt bike rider equipment specialist Shot Race Gear announce its new, and the first ever, airbag for motocross- the SRG-1. Developed in collaboration with French action sports airbag technology pioneer In & motion, it immediately " brought an unprecedented level of protection to the sport ". Described as offering " true rider freedom " without cables or sensors, the company unveiled its new brand ' SRG AIRBAGS ' to distributors, dealers, racers and consumers at EICMA in November 2024 and the reaction was " immediate and universally positive ". In the course of the nearly two years since that initial
We met up with SRG AIRBAGS CEO Ghislain Huot at EICMA in November 2025, and he told us that in twelve months only there had been 2,130 SRG-1 units sold. With a new riding and race season now underway in 2026, by the time you are reading this that number will have likely grown substantially. Especially as the distributors in 15 countries that had been signed up by EICMA start to get into their first full 12-month selling cycle with the ' SRG-1 '. Of critical importance, SRG says that it had seen a product return rate of only 2 %- which answers any doubts about product complexity, quality and reliability. At the last count the ' SRG-1 ' had been featured and
Shot ' Air Guard ' product announcement, SRG has continued to enjoy a positive response and strong initial uptake for the ' SRG-1 '. The press and rider community response probably makes it one of the best received of all the European motorcycle industry ' s new initiatives in a long time. As with all In & motion technology applications, it is the response-based data capture and constant development of the algorithm that drives the " power to protect "- ' SRG-1 ' uses the best available response times and real-world activations data to drive the evolution of the system forward. reviewed favourably by more than 50 different international print and online and media channels, including all of the best-known MX and Off-Road magazines and product reviewers. Writing in MX Acu, Lucas Deleurme is quoted as saying that the ' SRG-1 ' represents a " revolutionary Airbag system in our sport that combines comfort and safety ". Weighing just 1.8 kg he went on to say that " the SRG system doesn ' t get in the way and makes you feel safe ". Pietro SALINA( Motocross. it) said that " for me, the SRG-1 is great for the protection of every rider. It