International Dealer News 188 Jan/Feb 2026 IDN 188 Jan/Feb 2026

COMMENT: EICMA 2025- Growth? Records? Good for business? Really?............................................................................. Page 4

BS Battery: Aprilia Racing- a Paddock Case Study.............................................................................................................. Page 12 ACERBIS: Bagster ' Made In Normandy ' reborn in Italian ownership...................................................................................... Page 8 SPAIN: 2025 motorcycle registrations January- October + 11.68 %.......................................................................................... Page 6

This text is taken directly from the ANCMA / EICMA News Release The curtain has fallen on the 82nd edition of EICMA- the International Two-Wheeler Exhibition- and once again this year the results are recordbreaking. In six days, more than 600,000 visitors, including the public, professionals, industry operators, and the media, confirmed the success of an edition that combined entertainment, business opportunities, and passion, confirming its status as a global benchmark for the industry, bikers, and motorcycle culture. With over 730 exhibitors from 50 countries and more than 2,000 brands represented, EICMA 2025 consolidates the growth recorded in recent years and reaffirms its international dimension. The strength of the exhibition event lies in the numbers: from the post-Covid edition of 2021 to today, visitors, exhibitors, and floor space have literally doubled. The 2025 figures for B2B operators are also significant: more than 43,000 professionals from 167 countries, profiled and accredited to higher standards than in the past, brought the pavilions to life on the days reserved for the sector, generating new networking and business opportunities. Particularly significant in this area was the increase in foreign operators, which rose by a solid 28 % compared to 2024. In terms of communication, there was a further increase in the presence of

journalists, media, technicians, and content creators, who exceeded 8,200 from 67 countries. Among the most popular attractions at this year ' s event was the 20th anniversary of MotoLive, the outdoor arena covering over 60,000 square meters, the largest ever, which thrilled the audience with races, acrobatic shows, trials, competitions with twincylinder adventure bikes, and the extraordinary Champions Charity Race broadcast live on television, which brought together twelve motorsport legends for a good cause. The exhibition was further enriched by the " Desert Queens " exhibition, created in collaboration with ASO- Amaury Sport Organisation: a tribute to the history and legend of the Dakar Rally, with 31 original motorcycles on display for the first time in Italy, and daily meetings with the protagonists of the world ' s most famous rally, which attracted more than 42,000 visitors. The Y. U. M.- Your Urban Mobility area was also a great success, where thousands of visitors were able to try out more than 40 vehicles, including scooters, mopeds, and electric and endothermic quadricycles, free of charge. This 4,000 m ² area confirmed EICMA ' s ability to interpret new trends in urban mobility. The 2025 edition spoke the language of emotions with its slogan " That ' s Amore," a hymn to the passion that unites manufacturers, riders, and the public. From the Tattoo Station, where more than 80,000 temporary tattoos were applied, to the central MotoLive

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Japanese exports to September

2024 2025

+ 14.44 %