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NEWS
BRIEFS
The MC Massan motorcycle industry Expo is to return in January in Sweden, at the Elmia exhibition facility, at Jönköping in central southern Sweden on 23-25 January; www. elmia. se / mcmassan
Noted German specialist alpha Technik GmbH & Co. KG has acquired the renowned LSL- Motorradtechnik brand from Paaschburg & Wunderlich GmbH. Founded in 1984 by automotive engineer and former Harley dealer Jochen Schmitz-Linkweiler, LSL is respected for its technically advanced, ergonomic, stylish, durable, and practical accessories- from handlebar and footrest systems to safety components- and stylish Clubman custom roadsters. LSL was bought by P & W in 2018, with P & W being bought by Bihr distribution in 2021. In turn, Bihr was bought by the American Genstar Private Equity owned Arrowhead Engineered Parts operation in 2022. Now, Genstar, AEP, Bihr, P & W has sold LSL- how the wheel turns; www. alphatechnik. de
In the UK The Triumph Factory Visitor Experience in Hinckley, Leicestershire, has won Gold for ' Overall Excellence ' at VisitEngland ' s Visitor Attraction Accolades 2024- 2025.
The FIM World Supercross has announced Anton Voss ' Barcelona, Spain based Stark Future as its first electric team. The Stark VARG will debut in Round 1 of the 2025 WSX season in Kuala Lumpur, Malaysia. An agreement signed in Geneva establishes a three-year commitment between WSX and all seven participating teams. The deal includes participation fees, financial incentives for recruiting top riders, and an expanded seven-figure prize pool through 2027; worldsupercrosschampionship. com
VMOTO is citing a " week filled with innovation, design, and people " at EICMA as " once again confirming leadership in the global electric mobility industry. From the new CP( VS5), design developed in collaboration with Pininfarina, and the multi-purpose VS4, to the evolution of the EMS- Electric Mobility Solution ecosystem, each presentation showcased VMOTO ' s commitment to making electric mobility more intelligent, accessible, and closer to people."
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stage, to the experiential content spread throughout the pavilions, passing through the Adventuring Area and the area dedicated to Start-ups and safety with the Police, the theme of belonging and love for two wheels permeated every space of the event. The Gaming Area also confirmed its popularity, attracting thousands of young and not-so-young alike to play on the simulators. Covering an impressive area of over 300 square meters, the largest ever created, visitors were able to enjoy immersive riding experiences thanks to eight state-of-the-art simulators with real motorcycles. The challenges at the Misano World Circuit Marco Simoncelli provided adrenaline and entertainment, enriched by the presence of VIPs, influencers, and international riders. Finally, the extraordinary mobility plan implemented by EICMA with ATM, the Municipality of Milan, and Trenord was very well received. Thanks to the intelligent participation of the public and their behavior, more than 15,000 free parking spaces in the city, enhanced connections, and rail
concessions ensured a smoother, more sustainable, and orderly visitor experience and access than in the past, despite EICMA ' s significant impact on the Milan metropolitan area, contributing to the success and record numbers of this edition. " EICMA 2025 marks the full consecration of the transition from trade fair to global and attractive exhibition event," said EICMA
President Pietro Meda and CEO Paolo Magri. " We have worked hard to increase content, improve access to the exhibition, and enhance the visitor experience. The impressive numbers and quality of the content demonstrate how the event has become a unique experience that combines business, innovation, and passion. Credit and our thanks also go to the exhibitors and our partners, who believed and invested in this evolution, helping to make EICMA a lively place that showcases the present and future of the two-wheel industry." With a total area of over 300,000 square meters and a rich and constantly evolving offering, EICMA 2025 closes on a high note of participation, innovation, and shared passion. The date has already been set for next year, from November 3 to 8, when the event will return to Fiera Milano Rho to write a new chapter in its century-long history. www. eicma. it
Bagster reborn by Acerbis
French soft luggage and motorcycle accessories brand Bagster made a comeback at EICMA, marking the first public appearance under its new ownership by Acerbis- which acquired the company in May 2025. Bagster presented the first innovations of its relaunch to bring the brand " back to the forefront of the touring and urban motorcycle segment, combining ' Made in Normandy ' comfort, quality, and craftmanship." Those products included a new Rainware Collection, ' Sit ' n Go ' premium seats and ' Dry Ride ' waterproof adventure bags. Founded in France in 1984, Bagster built its reputation on ergonomics, craftsmanship, and touring comfort. With the acquisition by Acerbis, Bagster embarks on a new journey
that blends its European heritage with Acerbis ' innovation, industrial strength, and international reach. " Bagster is a unique opportunity to extend the Acerbis footprint in new segments and to reinforce our presence in the French market," said Guido Acerbis, CEO Acerbis. " This relaunch builds on Bagster ' s strong legacy while addressing the new needs of today ' s riders." www. acerbis. com
8 INTERNATIONAL DEALER NEWS- JANUARY / FEBRUARY 2026 www. idnmag. com