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Spain- Motorcycles January to October 2025 + 11.68 %
The motorcycle market in Spain continues lead Europe this year in market performance terms. In Q4, 2024 there were many fewer regulation deadline-beating Euro 5 / Euro 5 + pre-registrations than was the case elsewhere and, also unlike other ' Big Five ' markets, demand for motorcycles and PTWs remains " robust ". As a result, the most recent data from ANESDOR, the motorcycle industry association in Spain( to September) show the motorcycle market at + 11.68 %( 204,953 units). The last five months have been nothing short of excellent in new unit registration and sales terms Spain. June was + 20.35 % on the corresponding period of 2024( 24,908 units); July + 25.78 %( 28,369 units); August + 10.54 % despite being prime vacation time( 16,798 units); September was
300,000
200,000
100,000
Spanish registrations to October
194,503
+ 10.72 %
PTW
215,362
183,526
2024 2025
+ 11.68 %
MOTORCYCLE
+ 14.87 %( 22,902 units) and October + 20.56 %( 24,008 units registered). In fact, all the last eight months( March to October
Italy 2025- January to October motorcycle sales-12.66 %
204,953
2025) were the best seen in Spain in new motorcycle registration terms since at least 2009. In total PTW terms the Spanish market was + 10.72 % for the first 10 months of the year at 215,362 new units of all displacements registered and sold. Honda remains market share leader YTD with a 22.8 % slice of the action in Spain, ahead of Yamaha second( 15.2 %), Zontes third( 8.4 %), Voge fourth( 6.8 %) and Kymco fifth( 5.9 %). They are followed by BMW, SYM, Kawasaki, Piaggio and QJMotor. The Yamaha NMAX 125 continues to be the bestselling model YTD( 11,430 units / 5.6 % share), followed by the Honda PCX 125( 8,541 / 4.2 % share), Zontes 368 G, Sym Symphony 125 and the Honda Forza 125 in fifth. www. anesdor. com
As projected in the last edition of IDN, the new model registration statistics for Italy are continuing to show some market stabilisation and statistical recovery from the late 2024 Euro 5 + ' pre-reg ' trauma. The latest data from ANCMA, the motorcycle industry trade association for Italy show total new Powered Two-Wheeler( PTW) registrations continuing to( theoretically) decline, down by-1.03 % for the first 10-months, at 306,243 units registered. However, in the all-important higher value motorcycle segment the picture is not as clear, with registrations-12.66 % over the year ago period at( officially) 123,918 units. That figure will though exclude some 12,000 to 15,000( maybe even as many as 20,000) preregistered units that were sales made by dealers in 2025( not 2024), despite being included in the Q4 2024 statistics. A best ' guesstimate ' for the real world performance of the motorcycle segment in Italy for the YTD would still be negative, at between-2 and-5 %. Either way, our prior forecast of modest low single digit growth in Italy for 2025(+ 2 % to + 3.5 % by year end) does now look optimistic. After a bad August at-19.09 %( 6,069 units) motorcycle registrations in September in Italy were only-1.24 % down( 11,000 units); but a disappointing-10.35 % for October( 8,866 units) as the data-capture starts to lap the official ' pre-reg ' inflated numbers for Q4 2024. Either way, as is the case in most other European markets( except for Spain), the data remains hopelessly distorted by the primary OEM ' s Q4, 2024 rush to pre-register unsold Euro 5 spec models before the upgraded Euro 5 + regulations came into force on January 1st this year- resulting in a confused and confusing picture. However, the underlying YTD data for Italy in 2025 is not as bad as it appears. As usual the top selling units in Italy are scooters(+ 8.82 % at 182,325 units YTD), with Honda Italia ' s SH 125, 350 and 150 series taking the top three spots( nearly 38,000 units YTD between them) followed by their X-ADV 750, the Piaggio Liberty 125
ABS, Kymco People S 125, Honda Italia ' s ADV 350, the Voge SFIDA SR16. Followed by Kymco ' s Agility 125 S, which is now ahead of Yamaha ' s TMAX and XMAX 350. The top-selling larger displacement motorcycle platform in the first ten months in Italy remained the BMW R 1300 GS( 3,536 units YTD) now in in 16th spot. www. ancma. it
UK- Motorcycles January- October-14.48 %
As elsewhere in Europe, the latest new motorcycle registration data available from the Motorcycle Industry Association( MCIA) in the UK( January- October 2025) are not good. The UK motorcycle market, still( presumably) suffering from the 2024 Q4 ' pre-reg ' Euro 5 + side effects, is reporting new motorcycle registrations down by-14.48 % at 79,725 units. Based on reports elsewhere( anecdotal and otherwise) there can be no doubt that the UK market will be down for the 2025 full year, even allowing for the ' pre-reg ' issues. July registrations were down by ' just '-2.51 % at 8,547 units, but they had been-13.73 %,-11.99 % and-18.27 % in April, May and
6 INTERNATIONAL DEALER NEWS- JANUARY / FEBRUARY 2026
June respectively. August was down by 10.32 %( 6,439 units); September better at-1.65 %( 10,788 units- the second of the two months each year when the UK changes its license plate numbering sequence; an idiosyncratically British ritual) but October was-9.36 % at 6,729 units as the market starts to lap the Q4 2024 Euro 5 / 5 + ' pre-reg ' data. Total PTW sales for the UK YTD were-14.64 % at 83,338 units. IDN ' s revised best ' guestimate ' analysis suggests for the UK market has now worsened, with adjusted real decline likely to be in the region of at least-9 to-12 % that full year. www. mcia. co. uk www. idnmag. com