DISCLAIMERS
• CONTENTS • CONTENTS • CONTENTS • CONTENTS • CONTENTS • CONTENTS •
PUBLISHER EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world. com
GENERAL MANAGER
SARA VINEY sara @ dealer-world. com
IDN JANUARY / FEBRUARY 2026(# 188)
NEwSROOM........................................................ 6-28,48
COMMENT: EICMA 2025- Records broken? Really?.................................... 4
The annual dataset released by EICMA following the show is always a ' mixed bag '. A mix of truth, half-truth and misinformation. After his 2025 experience in the newly configured halls, Robin Bradley is ' thinking the unthinkable ' and wondering for just how much longer EICMA can remain viable.
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world. com
CONTRIBUTING EDITOR
BEN PURVIS ben. purvis @ gmail. com
Framlingham Technology Centre, Station Road Framlingham WOODBRIDGE Suffolk, IP12 9EZ Great Britain
TEL: 0044( 0) 1892 511516 FAX: 0044( 0) 1892 511517
UK registrations to October
2024 2025
-14.64%-14.48%
97,636 83,338
93,222 79,725
STATISTICS: Forecasts revised down.................................................. 6-7
The latest crop of motorcycle registration statistics for four out of five of Europe ' s primary markets do not make good reading. As the year has gone by, we here at IDN have had to progressively revise down our end-of-year post Euro 5 /+ post ' Pre-Reg ' forecasts and aside from Spain all the ' majors ' will be down this year.
D. I. D: Ducati Lenovo scoops MotoGP Triple Crown.............................. 16
Using D. I. D chain, the Ducati Lenovo team has achieved any technical partner ' s dream result with Marc Marquez taking the MotoGP Championship, Ducati Lenovo taking the team Championship and Dicato scoring another Manufacturer ' s title- "' getting the power down " with D. I. D 520ERV7.
BSA: Thunderbolt: New subsidiary for US.......................................... 28
The original BSA Thunderbolt was a 650 cc Twin. However, Indian conglomerate Mahindra ' s Classic Legends subsidiary has domestic as well as international sales in its sights with its new 344 cc, liquid-cooled 6-speed ADV brand comeback iteration.
TOLL FREE … FROM USA / CANADA:
TEL: 1-866 849 5704 FAX: 1-866 521 0099
If for any reason you can’ t connect via our toll free numbers then dial TEL: 01144 1892 511516 Fax: 01144 1892 511517
DISCLAIMERS
No part of IDN may be reproduced or used in any way without permission. The views contained in IDN are not necessarily the views of the publishers. Every effort is made to ensure that all material included is as accurate as possible, however the publishers cannot be held responsible for any erroneous statements, facts, figures or mistakes. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of IDN is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks acknowledged. IDN( ISSN 1354- 4074) is published six times a year by Dealer World, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, Great Britain. Send address corrections to us at the address shown on this page, or e-mail to: sara @ dealer-world. com
Print by Warner’ s Midlands bourne, lincolnshire, Gb
ISSN 1354-4047
Norton............................................................................................................................ 28
It has been more than five years since the ' Garner ' era Norton iteration collapsed under the weight of its debts. Mahindra gave it a new factory, a massive recent injection of capital and now Norton is giving us an all-new range led by a pair of 1,200 cc V4 superbikes...
p38
p32 p36 p30
• CONTENTS • CONTENTS • CONTENTS • CONTENTS • CONTENTS • CONTENTS •