Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com news ROOM 12
NEWS
BRIEFS
In the US, Texas based Central Powersports Distribution( CPD) has announced pause of 2026 Portuguese made AJP Motorcycle imports due to tariff challenges. CDP specialises in European brand imports- also handling Rieju( Spain), Electric Motion( France) and SWM Motorcycles( Italy).
The Parts Unlimited Talent Cup championship in the United States is features limited-production German made APX-350 MA machines purpose made at Kramer ' s factory in Berghausen. The competition-useonly race-ready bikes are Imported by Krämer Motorcycles USA( North Dakota) with a US MSRP of $ 28,995.
The Austrian KSR Group has taken over distribution of BSA brand in selected markets. From the start of November 2025, KSR took over responsibility for BSA in Germany, Austria and Greece. Initial models include the Gold Star and Scrambler 650s and Bantam 350. Once the world ' s largest motorcycle manufacturer, along with PEUGEOT Motorcycles, BSA is now part of the Indian Mahindra industrial group.
ACEM has welcomed the publication of the delegated acts integrating cybersecurity requirements( UNECE R155) into the EU type-approval framework for L-category vehicles. " These measures strengthen the digital resilience of the industry and align the sector with global standards. ACEM remains committed to close cooperation with the European Commission and @ UNECE on cybersecurity and digitalisation."
October saw Indian owner TVS hand its Birmingham, UK based Norton subsidiary a € 290m(£ 250m /$ 335m) investment programme. Reports suggest that it could result in some 7,000 jobs, with 500 of them near Norton ' s UK home.
BS Battery- leveraging sponsorship with Aprilia Racing
BS Battery gets it right where involvement with MotoGP is concerned- it ' s not only about the excitement of top-class racing, but they recognise its importance as a ' business accelerator ', and its distributors and dealers benefit from how well they are able to ' work it ' with its own partner, Aprilia Racing. " Thanks to our partnership with Aprilia Racing, we leverage exclusive Racing Experiences to support our distributors and partners " says Eva Castelain, Global Marketing Manager. " We create incentive programs, sales challenges, social media contests, and unique customer rewards. The passes we are able to award not just tickets, they are tools to build business, to engage networks, and to strengthen brand loyalty." The Aprilia Racing x BS Battery hospitality experience spans three days- Friday to Sunday- with full access to the paddock, pitlane and box. Guests enjoy the Aprilia hospitality area with premium catering and, most importantly, the chance to enjoy the MotoGP experience from the inside." The highlight is always the team-guided Aprilia Racing garage tour- " meeting the riders, stepping into the pitlane, and feeling the energy of mechanics at work transforms this from a race into an unforgettable memory.
" One of our recent Austrian dealers, invited through our Austrian distributor Schumoto, shared their experience at the Red Bull Ring( Spielberg) MotoGP in August: " Dear BS Battery & Aprilia Team, My dad and I had the honour of being invited as Special Guests on Saturday, and it truly turned into a day we ' ll never forget. Visiting the Aprilia garage and feeling so welcomed at Aprilia Hospitality made the day extra special. We could really feel the passion and effort you put into creating such a memorable experience. Thank you for making it such a perfect fatherdaughter memory!"- Sophie & Josef, Austria In September, BS Battery hosted a group of Colombian dealers at the Catalan MotoGP. " Our distributor had organized a six-month Sales Challenge with local dealers, based on sales volume, and the winners were rewarded with an exclusive fullweekend experience with Aprilia Racing in Europe. " The eight guests were welcomed by the BS Battery team, and discovered the paddock, visited the box and pitlane, and met the riders and team. They also had the chance to discover the city of Barcelona, guided by our team specially for the occasion. This was the first time
we hosted clients traveling such a long distance for a full weekend, making it a truly unique and unforgettable experience for them ". Benjamin Sebban, CEO of BS Battery says: " Whether it ' s clients, partners, or special guests, our MotoGP experience goes beyond VIP tickets. We offer an insider ' s look into the world of racing, unique opportunities to connect with the team, and moments that turn into lifelong memories. " This year, Aprilia delivered an incredible season- crowned with a well-deserved podium- and we were truly happy to celebrate this achievement together. Thank you to all our partners for their engagement at every race, and a special thanks to the Aprilia Racing Team for their outstanding hospitality." www. bs-battery. com