International Dealer News 187 Nov/Dec 2025 IDN 185 Nov/Dec 2025 | Page 6

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NEWS

BRIEFS

World Ducati Week returns in 2026, from 3-5 July at the Misano World Circuit Marco Simoncelli in Italy. The 2026 edition will be the culminating event marking the 100th anniversary of the foundation of Ducati- on 4 July, 1926.
Sherco Racing Factory has announced a new strategic partnership with Sherco United States( Sherco U. S.), appointing the Arkansas-based company as the exclusive distributor of Sherco motorcycles, parts, accessories, and gear in the U. S. and its territories. Not to be confused with former distributor Sherco USA, Sherco United States " will manage all aspects of importation, distribution, and dealer support, with an emphasis on technical service, after-sales care, and parts availability to ensure a premium experience for both dealers and riders." Led by owner and president James Jordan, the new importer will oversee the brand ' s 2026 relaunch in the U. S., with newmodel motorcycles, factory parts, and branded gear scheduled to arrive in the USA later this year.
Swiss Oil Blender Bucher AG has announced its Motorex oil as a new official partner and first-fill lubricant brand for the family owned, Nimes, France based Sherco motorcycle manufacturer. Manager by Marc Teissier and producing around 20,000 units a year, Sherco specialises in bikes from 50 cc two strokes to 500 cc rally bikes based on their own engine and frame designs.

Technomousse- first mousse designed for ADV tyre use

Italian specialist Technomousse has built its reputation on innovation. " Over the past few years, we ' ve taken our anti-puncture technology to the highest levels of competition, becoming a benchmark for riders who demand the best from every component. " However, we knew that something was still missing in the Dual, Adventure and Rally world. Travelers, explorers on two wheels, those who ride across asphalt and dirt and face long distances in unpredictable conditions, needed a mousse truly designed for them. That ' s what we have worked hard to present- a totally new system." Technomousse has developed an innovative mousse with an integrated inner tube, protected by an international patent. A hybrid system that combines the solidity, reliability and mechanical protection of their traditional mousse with the ability to
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fine-tune performance through internal air pressure. " In other words, no longer a passive structure, but a dynamic system that adapts to terrain type, bike weight, riding style and payload, simply by adjusting the air pressure. " We want to emphasize that all the unique technical features of Technomousse- such as no expiration date and consistently high performance- remain unchanged. To that, we ' ve added a new level of adjustability and customisation, turning it into a true competitionready tool." This mousse was created to meet the needs of those who tackle long trips, rallies, technical trails and mixed
terrain. " It ' s a solution that provides safety in any condition, protects the rim even in the event of sudden pressure loss, and ensures smooth, precise and controlled riding ". The result of months of testing, development and direct feedback from riders, " this new technology takes us into a segment where, until now, no one had delivered a mousse truly up to the challenge. And we ' re doing it with the same spirit that has always driven us: to innovate and enhance the riding experience- anywhere, anytime, with no compromises." www. technomousse. com