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LiveWire fire-sale?
Harley-Davidson EMEA has announced a sales promotion for select international markets that sounds more like a fire-sale than a love-sharing exercise from a brand in a position of strength. The LiveWire ' Twist & Go ' promotion was billed as incorporating expansion into new European markets and updates with new features for the S2 models- " LiveWire makes it easier to enter e-mobility on two wheels with attractive price advantages, optimised machine availability, expansion into new European markets and the introduction of new, driver-oriented functions." Describing itself as a " leading manufacturer of electrically powered
Honda ' s 2025 Customs competition " built on the success of previous years and put the spotlight on the A2- compliant retro GB350S- with 11 custom builds from seven countries on show at the Wheels and Waves festival in Biarritz. The 30,0940 votes cast between 12 June and 31 August mark a 19 % year on year increase and made this " by far the most successful edition yet of the Honda Customs competition." Over 7,300 people downloaded the custom wallpaper of their chosen bike. The winner was ' Hachimaan ' from Italy, winning the 6th annual competition with over 9,500 votes. It marked a second Honda Customs crown for Cagliari, Sardinia based motorcycles," Livewire says its announcements represent " three strategic initiatives. The first is the global Twist & Go campaign, which offers significant incentives for the S2 model range. " The second is to expand into seven additional European countries; the third is a free software upgrade that will equip S2 models with a reverse function and roll-forward brake recuperation." The LiveWire Twist & Go promotion ends on 31 October. Those incentives are close to a halfprice sale in some instances with savings of up to £ 10,000($ 13,650) in
' Maan Motocicli Audaci ' having previously won in 2022 with the Maanboard custom CMX500 Rebel the UK( for example). The S2 Del Mar can now be bought for prices starting at € 9,999 in Germany( 8,599 CHF in Switzerland); with the S2 Mulholland priced from € 10,999 in Germany( 9,499 CHF in Switzerland) and the S2 Mountaineer from € 12,099 in Germany( 10,399 CHF in Switzerland).
Honda customs competition
THE WINNERS:
1. Italy ' s ' Hachimaan ' by Nicola Manca, named as winner of the 2025 Honda Customs competition with around 30 % of the votes cast.
2. ' Mia '- by Xavier Paiva at TubaisMoto, Portugal
3. ' Grand( B) rix '- Sporty Bike created by the team at the flagship Honda Centre dealership in Frankfurt.
4. ' MBX350 '- Servihonda Málaga Spain
5. ' The Rocket Lion '- Honda Motor Center Leon Spain
For those wishing to take a closer look at all of the 2025 builds, the page is still online available in English,
Live Wire- now starting at € 9,999 in Germany
LiveWire models have already been available( at least to some degree or another) in France, Germany, the Netherlands, Great Britain and Switzerland, with market expansion now bringing Spain, Italy, Poland, Finland, Belgium, Portugal and Luxembourg on-stream.
French, German, Italian, Spanish and Portuguese. www. hondacustoms. com