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PUBLISHER EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world. com
GENERAL MANAGER
SARA VINEY sara @ dealer-world. com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world. com
CONTRIBUTING EDITOR
BEN PURVIS ben. purvis @ gmail. com
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IDN JULY / AUGUST 2025(# 185)
NEwSROOM........................................................ 8-26,48
COMMENT: Registration statistics and voluntary European training.................... 4
Our industry has often been characterised by the apparent tension that theoretically has existed in the past between the riders rights lobbies and in the interests of OEM manufacturers, PA &/ G & A brands, distributors, dealers and riders themselves. Singing from the same page is best for consumer and industry interests.
BRP: Paris is home to first flagship store in Europe.......................................... 10
In common with all powersports manufacturers, the Canadian manufacturer has been facing ' headwinds ' of late. But that hasn ' t stopped its French multi-outlet dealer group- Powersports Canada- from opening BRP ' s first ever flagship store in Paris- with the new CanAm electrics up front and centre stage.
CFMOTO: The Chinese manufacturer is the Asian Breakout Star...................... 24
Not everything runs smoothly- in business as in life. CFMoto has had to rebuild some of its European distribution arrangements with Hand Leeb GmbH taking over from the ill-fated deal with KTM. However, it seems that nothing is stopping the leading Chinese manufacturer from achieving ' escape velocity '!
YAMAHA: A thing of beauty................................................................ 20
Ever since Yamaha embarked on its robotic riding research and projects, first with ' Andy ', then with the first MOTOROiD iteration and now with the award- winning MOTOROiD2, it has established a particular position for itself in the future tech landscape. It seems the ' Keepers of The Design Flame ' at the Red Dot institution in Essen, Germany agree.
WORLD SUPERCROSS: Five races, five countries, five continents............ 48
After a difficult first few years, WSX appears to be headed in the right direction at last. A rebuilt financial and ownership structure appears to have been the catalyst for ' getting it right '. Now all that remains to be seen if, having ' booked the bands ' the people turn up!
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No part of IDN may be reproduced or used in any way without permission. The views contained in IDN are not necessarily the views of the publishers. Every effort is made to ensure that all material included is as accurate as possible, however the publishers cannot be held responsible for any erroneous statements, facts, figures or mistakes. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of IDN is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks acknowledged. IDN( ISSN 1354- 4074) is published six times a year by Dealer World, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, Great Britain. Send address corrections to us at the address shown on this page, or e-mail to: sara @ dealer-world. com
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Print by Warner’ s Midlands bourne, lincolnshire, Gb
ISSN 1354-4047 p34 p38
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