International Dealer News 185 July/August 2025 IDN 185 July/August 2025 | Page 10

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NEWS

BRIEFS

Charles Chen ' s Milan based VMoto has done an international deal with Uber to " Electrify Food Delivery ". No, it does not mean that the bikes will be cooking your Chow Mein en route to your front door, not that kind of electrification. But it does mean that your meal will arrive without having added to the planet ' s greenhouse gas woes. VMoto has formed an international partnership with Uber to establish long-term cooperation facilitating the transition of Uber ' s European fleets, rental partners and drivers to 100 % electric vehicles. Uber aims to transition 100,000 motorbike couriers to electric moped / motorcycle alternatives across Europe by 2030. The partnership will also see a first pilot of electric moped / motorcycle battery-swap infrastructure installed in London.
Pirelli is confirmed to continue as the Presenting Sponsor and Sole Tyre Supplier for the British Superbike Championship from 2026 to 2030 in what will become a 23-year partnership, one of the longestrunning in motorsport. BSB is one of the most successful domestic motorcycle racing series in the world and will celebrate its 30th anniversary in 2026.
Former Nolan Helmets Export Sales Director Luca Farina has been hired by Belgium headquartered AFAM Group as its new Business Development Manager; www. afamgroup. com
Pirelli is to become the Official MotoGP tyre supplier from 2027- Michelin will remain the exclusive supplier for MotoGP and MotoE until the end of the current technical regulations, at the close of the 2026 season. Pirelli is already the ' spectire ' for Moto2, Moto3 and much of the Road to MotoGP. A new five-year contract will run thru 2031 inclusive; www. motogp. com

BRP flagship store

Canadian powersports vehicle manufacturer BRP Inc. has opened its first European flagship store in partnership with its new dealer, Canadian Motors. Located in the heart of Paris at 8 Boulevard du Montparnasse, the new store is set to offer " an innovative and immersive brand experience in an exclusive setting." It hosts the Corporation ' s Can-Am brand with its full range of on-road vehicles, namely the recently introduced Can-Am Pulse and Can- Am Origin electric motorcycles as well
Popular Barcelona-based electric offroad motorcycle manufacturer Stark Future- of Stark Varg fame- posted record profitability for an all-electric motorcycle manufacturer earlier this year, announcing that it had set new sales and operations records of € 18.3m revenue and € 2.8m positive EBITDA in a breakthrough month in April 2025. This achievement is a great result for Stark, said to be the fastest-growing company in Spain, but it is also being seen internationally as a proof-ofconcept for the viability and sustainability of the EV market. " This achievement comes barely two years after Stark Future ' s first commercial sales, remarkably faster than incumbent EV leaders, and more resembling the growth rates of some of the world ' s most successful technology firms in history," said Anton Wass, CEO of Stark Future. In a period where the broader EV industry is facing headwinds, Stark as Can-Am Canyon, the newest addition to Can-Am ' s three-wheel family. This flagship store is the first one in Europe in BRP ' s 22-year history. Designed as a retail, experiential, and demo centre, the store is over 144 square metres. Canadian Motors already operates three motorcycle dealerships in France and has a strong experience of selling electric bikes. In addition, BRP will " support Canadian Motors with a diverse range of marketing activities, ultimately helping

Stark: record sales / profits

Future ' s accomplishment represents positive news to markets and consumers alike. Comparatively, Tesla needed nearly 17 years to achieve sustained profitability, all while earning billions of dollars annually selling regulatory credits to other automakers. By contrast, Stark Future ' s operations are funded through motorcycle sales alone. Chinese manufacturer NIO has a similar product-driven revenue to Stark Future, yet it only reached positive EBITDA after eight years. " Through deep technical vertical integration and focus on sourcing, we managed to develop game-changing technology at competitive costs, all to bring more foot traffic in the door ". BRP currently has a network of more than 450 dealers and distributors across the EMEA region.
while still manufacturing in Europe," Wass continued. " This result validates our disciplined approach and marks an important step toward consistent profitability." In the future, Stark Future is focused on repeating the success it has found in the motocross and enduro segments, in larger motorcycle categories. Stark Future has a burgeoning global network of dealers at over 400 retail locations, in more than 50 countries. With recent developments for security and military applications, it looks like Stark Future ' s impressive growth is likely set to continue. www. StarkFuture. com