International Dealer News 184 May/June 2025 IDN 184 May/June 2025 | Page 7

D. I. D Chain dominated in WorldSBK opening round news ROOM

The 2025 WorldSBK season kicked off with a stunning performance by the Aruba. it Racing- Ducati Team at Phillip Island, with Nicolo Bulega(# 11. Italy) securing three victories( Superpole, Race 1 and Race 2) and finishing first in every session. A major factor was the advanced
SMK Helmets is a premium brand that was introduced by Indian conglomerate Studds Helmets and Apparel in 2015. One of, if not the largest of established helmet manufacturers, Studds traces its origins back more than 50 years ago, with the first helmets being produced by the Indian company in 1972. Still a founding family owned and operated business based at Faridabad in Haryana, India, SMK introduced its new ' Agnar ' full-face design at EICMA last year. " Our ' Agnar ' full-face model is designed to help dealers build on the success that they saw with our previous premium full-face- the ' Titan ', still one of our established top sellers," said SMK ' s Shilpa Arora- daughter of the group ' s founders. A top-end design, the dual shell size ' Agnar ' is constructed from SMK ' s technology and reliability of the D. I. D branded chains. " Prestigious manufacturers such as Ducati firmly believe in the very high quality offered by D. I. D and leveraged a technical partnership with the brand." The aftermarket equivalent of the ERV5 chain used on Bulega ' s race bike

SMK ' Agnar ' full-face

proprietary high-tech Energy Impact Resistant Thermoplastic( EIRT). ECE( 22.06) and DOT certified, features include a multidensity EPS, breathable and hypoallergenic removable and washable liner in moisture management antistatic fabric- with integrated speaker pockets. A comprehensive suite of inhouse developed and tested enhanced ventilation system gives riders channelled intake and exhaust air-flow routings for optimised yearround comfort. The Pinlock 70 ready one touch quick release, scratch resistant anti-mist visor is positioned to leverage the internal air-flow management and breath deflector. Additional features include a dual
is the D. I. D ERV7 chain. " For riders and enthusiasts looking to experience the same level of performance on their own motorcycles, the ERV7 has been engineered to offer a lightweight design and smooth-running features to ensure seamless power transfer, minimise energy loss and provide a responsive riding experience, especially when accelerating out of corners. " The ERV7 combines race-proven technology with everyday usability, making it the ideal choice for the riders who demand the best." UPDATE: Portugal The success continued for the D. I. D Riders in Round 2 at the Autodromo Internacional do Algarve in Portugal in March, with Bulega taking second
visor system, chin air vents, top air vent, wind protector, quick release strap, eye glass easyfit and padded chin strap. " Designed to appeal to a broad range of customers, in just a few months since its launch ' Agnar ' is already proving very popular with the naked tourer bike segment- think Yamaha MT 09 and such like- in addition to place on the podium in all three races. After a race one third and race two second at Philip Island, Bulega ' s teammate Alvaro Bautista took third in the Superpole and in race two in Portugal. The results left Bulega on top of the early season championship standings after the first two races, with Bautista in fourth as they headed towards the TT Assen Circuit for the Dutch Round 3 in April. www. dideu. it
mid-touring riders. " Defined by its strong / muscular and aerodynamic shape, its advance channelled air intakes and exhausts give it great ventilation and the extra wide, one touch replaceable visors mean added safety and convenience." Studds / SMK operates from a campus with up to nine million helmet annual capacity, totaling more than 50,000 sqm where the entire helmet is developed, from the inhouse mould factory through injection machines, testing lab and assembly units. It is reasonable to say that since 1972 Studds / SMK has equipped many millions of bikers by selling in more than 50 countries worldwide, including in the United States through its Bikerz subsidiary. www. smkhelmets. com