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NEWS
BRIEFS
Respected Hoya, Germany based importer and distributor Hermann Hartje AG has added the US made Maxima high-performance engine oils, lubricants and care products range. " By working with the most sought-after powersports vehicle motorcycle engine oil manufacturer in the United States we are significantly expanding and specialising our lubricant offering," stated Jens Engelking, head of MotoAuto at Hartje. Maxima offers the full spectrum of product for all applications and sectors but especially well known in USA in the off-road / MX market. Hartje already offers dealers significant brands in the dirt bike sector, including Galfer, UFO Plast, WRP and RK Chain. The best known Maxima products include its two-stroke oil and globally popular semi-synthetic blend oil Castor 927; www. hartje. de, www. maximausa. com
Honda, under the supervision of The Pokémon Company, has launched the " Honda Koraidon Project " to create future mobility in the shape of Koraidon, a ' Legendary ' Pokémon appearing in the game " Pokémon Scarlet."
Italian performance exhaust system manufacturer SC-Project is the title sponsor of the 2025 MotoAmerica Twins Cup Series in the United States. A six race 2025 championship will be staged at select MotoAmerica road race weekends. The series started at Daytona at the beginning of March and will include races at the Barber Motorsports Park( Birmingham, Alabama) and the legendary WeatherTech Raceway at Laguna Seca, California before wrapping up at the New Jersey Motorsports Park in September; www. sc-project. com
Gothenberg, Sweden based electric motorcycle manufacturer RGNT has launched the TURBO Championship- Sweden ' s First Official EV Motorcycle Racing Championship.
Parts Europe and Boé Motorsports Partner to Support Young Racers
Parts Europe has announced an official partnership with respected team Boé Motorsports in the Moto3 World Championship. " This collaboration marks a significant step in strengthening the team ' s capabilities and ensuring continued success on the world stage." Their shared commitment is to " the future of Motorcycle racing " in support of the next generation of professional racers. " Parts Europe is proud to support Boé Motorsports, a team that continuously demonstrates dedication and passion for motorsport," said David Luchetti, Group Marketing Manager at Parts Europe. " Their ability to develop competitive team strategies, nurture young talent, and push the limits in Moto3 makes them an ideal partner for us." Boé Motorsports has a proven track record of building a strong and competitive team, ensuring they have everything needed to perform at the highest level. Parts Europe states that with their support the team is set to elevate its efforts, refine its strategies, and continue pushing forward in Moto3. " We ' re excited to have Parts Europe on board as a key partner," said José Boé, Team Owner of Boé Motorsports. " Their commitment to motorsport and passion for racing make them a perfect fit for us. Together, we ' ll work towards new achievements and further strengthen our presence in the championship." www. partseurope. eu
Ducati 2024- 54,495 units
For the third consecutive year, Ducati recorded revenues of more than one billion euros in 2024(€ 1,003bn; compared to € 1,065bn in 2023)- " a result achieved despite the challenges that are the industry is facing and the current global competitive environment." Claudio Domenicali, CEO of Ducati, said: " The 2024 results confirm the strength of our brand and the company ' s ability to generate the financial resources that allow us to continue to invest and consolidate the excellence, value and exclusivity of our products." Described as proof of the effectiveness of the strategic choices made in recent years- " oriented towards the development of a product range that represents the best fusion of beauty, performance and technology "- Ducati posted 2024 operating profit( EBIT) of
Ducati CEO Claudio Domenicali
€ 91m( 9.1 % margin; 10.5 % in 2023). The company sold 54,495 motorcycles in 2024( 58,224 in 2023). " 2024 ended with a positive balance for Ducati, one that confirms the solid basis that Ducati has both as a brand and in financial terms- a benchmark of profitability in the two-wheeler market." For 2025 Ducati has presented ten new models, including the new XDiavel V4 and Multistrada V4, equipped with the V4 Granturismo engine, alongside the Panigale V4 and Streetfighter V4, both powered by the latest evolution of the Desmosedici Stradale engine. There is also the Panigale V2, Streetfighter V2 and Multistrada V2- equipped with Ducati ' s new V2 engine, the lightest twin-cylinder ever made by Ducati. However, the news that has the potential to either take Ducati to another level, or rain on its parade, is its entry into Off-Road racing with the introduction of its first motocross bike due to be available at selected dealerships from June 2025- the Desmo 450X. www. ducati. com