UK : motorcycles down by approx . - 2.75 % in 2024
Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com
STAT ZONE
NEWS
BRIEFS
For Q3 of its 24 / 25 financial Year ( October , November and December 2024 ), Honda has reported Group Unit Sales of 15,508,000 total units worldwide , a + 11.1 % increase over Q3 of 2023 , with 11.884 million of those units sold in Asia (+ 1.332 million ); 374,000 of those units were sold in North America (+ 39,000 ); 324,000 were units sold in Europe (+ 37,000 ) with 158,000 sold in Japan ( -23,000 ) and 1.360 million sold in other regions . For the 9-month period total global motorcycle unit sales were 15.508 million ( up from 10.398 million units in the first 9- month of the prior year ) with sales revenue arising of 2,706.9bn yen for a segment operating profit of 501.6bn yen at an operating margin of 17.5 %. Total European unit sales for the 9-month period were 361,000 units (+ 1 %).
Gothenburg based Swedish electric motorcycle manufacturer RGNT Motorcycles has launched TURBO Championship - Sweden ' s First Official EV Motorcycle Racing Championship . The competition includes dynamic features such as multiple power modes and a push-to-pass function , delivering an impressive peak power of 52 kW . To ensure seamless race-day performance , RGNT provides full support and charging infrastructure , allowing for rapid DC / DC fast charging between race sessions . Four rounds are slated for 2025 at Anderstorp , Linkoping , Karlskoga and Falkenberg ; www . rgntmotorcycles . com
Production of Piaggio ' s legendary APE ( Bee ) three-wheel lightweight cargo hauler is to leave Italy after 76 years . Several components have been made in India for Italian assembly for some time , and now the whole of the production is to move to India .
Italy - Motorcycles approx . + 7.5 % in 2024
In statistical terms it ' s " that time of year again ". The time of year when the motorcycle registration data in Europe needs to be viewed with a high degree of caution as manufacturers close out the prior calendar year by ' channel stuffing ' pre-registered excess inventory in November and December . This time around it is even worse than usual , with the impacts of the enhanced Euro 5 + regulations taking effect on 1st January , 2025 . No , the Italian motorcycle market was NOT up by 14.48 % in 2024 , but that ' s what the latest data from ANCMA , the motorcycle industry trade association for Italy suggests - as a result of an unseasonal 16,766 units registered in December appears to have pushed the final month of the year to a ridiculous + 283.22 % unit growth . Going by ' normal ' Decembers and the average rate of growth seen in 2024 in Italy , it is more likely that December was worth more like 4,700 units ( at best ) and even that would mean something like a rather high10 % growth for the pre-Christmas month . That would put a ' real ' annual figure at around + 8 % with the 2024 full year closing out at approximately
The latest data available from the Motorcycle Industry Association ( MCIA ) in the UK needs to be treated with the same caution as that issued by the trade associations in Italy , Germany and Spain due to the distortion by OEM ' Channel Stuffing ' the market with unsold 2024 spec inventory prior to the enhanced Euro 5 + regulations becoming effective on January 1st , 2025 . 2024 full year sales of 110,644 units
153,000 units , with an excellent annual Italian market growth rate of around + 7.3 % - which is still very good , and a best for 20 years or even longer . The equally distorted total PTW registrations number for 2024 in Italy was 353,093 units ( probably some 12,000 to 15,000 too high ) with annual growth calculated at 10.70 % ( 7.5 % is more realistic ). The top-selling motorcycle YTD remains the Benelli TRK 702 / X ( 7,344 units theoretically sold ) - placing it ahead of many traditionally ( and still ) strong selling scooter brands and models - such as the Honda X-ADV 750 and ADV 350 , Piaggio Beverly 300 ABS and Yamaha TMAX and XMAX 300 . Indeed , the Benelli is also ahead of the BMW 1300 GS , which is the second bestselling motorcycle in Italy ( 4,701 units ' sold ') and Honda ’ s Africa Twin , third with 3,629 units ' sold '. Hondas SH 125 , 150 and 350 were the top-sellers overall , followed by the Kymco Agility 125 R16 in fourth and Piaggio Liberty 125 ABS in fifth . Maxi and ADV style scooters , and ADV style motorcycles continue to dominate the
400,000
300,000
200,000
100,000
Italian registrations 2024
318,955
+ 10.70 %
353,093
PTW
2023 2024
145,403
+ 14.48 %
166,454
MOTORCYCLE
market in Italy . Total Scooter sales were said to be 186,639 units (+ 7.54 %) in Italy - which does ' sound ' a little high . For the record - the rather more reliable 2023 motorcycle sales data were 145,403 units sold (+ 14.88 %) with all months in positive territory - the best Italian annual market numbers since before the 2007 / 2008 Financial Crisis and the resulting Great Recession . In total PTW terms , the Italian market was + 17.94 % in 2023 with a massive 318,955 units registered . Scooters were up by + 20.64 % at 173,543 units . The top selling motorcycle in 2023 was the Benelli TRK 502 / X ( 4,075 units ), followed by the Honda Africa Twin ( 3,880 ).
UK : motorcycles down by approx . - 2.75 % in 2024
150,000
100,000
50,000
UK registrations to October
112,749 115,714
2023
107,214
2024
+ 2.63 % + 3.20 %
PTW
110,644
MOTORCYCLE for a + 3.20 % growth in the motorcycle market is likely to be overstated by between 9,000 and 12,000 units . A more realistic unit count of around 100,000 to 104,000 for the year being in keeping with the UK market ' s 2023 / 2024 trend data . This would yield a probable 2024 annual negative of somewhere between -2.20 % and -3.00 %; probably around - 2.75 %. The data that the MICA has had no