20 years of D . I . D Europe
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Established in Japan in 1933 , the DAIDO Kogyo Group used EICMA to mark the 20th anniversary of D . I . D Europe , its Bologna ( Italy ) based branch for the European supply of OE , OES and aftermarket chains and rims . Initially supported by its long-term Italian collaborator Ognibene , D . I . D Europe moved to its present premises some 15 years ago . The major announcement at the event was the acquisition of the next-door warehouse on the same site , with plans to ensure a more seamless and efficient logistics service to their partners . Starting with bicycle chains , DAIDO Kogyo manufactures everything from industrial to automotive and motorcycle chains at its Ishikawa factory , and sells through over 40 distribution partners in more than 30 European countries . It is one of the world ' s leading suppliers of high-quality original equipment ( OEM ) and aftermarket chains and wheels for motorcycles . Leading OEM customers include Honda , Yamaha , Suzuki , Kawasaki , BMW , Ducati , Harley-Davidson , KTM , and Piaggio . Aftermarket products include the new X-Ring Street and Off-Road chains with improved retention and durability to give the chains higher wear resistance - available in lightweight , heavy duty ERV7 Racing and ERVT Off- Road and Rally 520 pitch , 120 link series chains with dimpled pin heads to reduce weight without compromising the strength of the chain . D . I . D is an official technical partner to both Ducati and Honda Racing . www . dideu . it Valentino Rossi is the D . I . D Global Brand Ambassador
INTERNATIONAL DEALER NEWS - JANUARY / FEBRUARY 2025 11