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The LeoVince Story
Our series of vendor anniversary features continues with The LeoVince Story . Its brand history starts back in 1954 in Turin , Italy , with the production of 2- and 4-stroke replacement silencers , mostly for scooters such as Lambretta and Vespa , with performance motorcycle exhausts launched in 1987 …
Following a bankruptcy filing in 2013 , the company was bought out by the Morone family Belgrove Sp . Z o . o business in February 2014 . All the brand ownership , manufacturing machinery , production processes and distributor shipping are based at its wholly owned Polish factory . R & D , prototyping , testing , homologation , sales and marketing are all based at Belgrove ' s wholly owned Italian subsidiary . Over the years , manufacturing has evolved , as inevitably is the case with all producers , but not least with exhaust manufacturing techniques and manufacturers responding to the demands of an increasingly demanding regulatory landscape . These days , the LeoVince brand includes a wide variety of exhaust systems for performance , street , offroad and scooter applications . Noted for its collaborations with MotoGP , Superbike , Motocross , Enduro and many of the important national and international competition race teams , the current range of LeoVince options can claim to be genuinely ' race-bred '. The present CEO is Roberto Morone , with Alfio Morone as President . Roberto told IDN : " When Pietro Mollo founded the company in 1954 , the name ' Sito ' came from where the business was based - it stood for ' Silenziatori Torino ' - with the LeoVince brand ( initially LeoVinci ) being adopted when the company additionally started production of motorcycle and performance exhausts in 1987 ." When Roberto ' s family took over commercial ownership some months after the 2013 filing , they completely reorganised every aspect , most significantly starting to work with distributors and ceasing the failed company ' s dealer-direct model . With its Belgrove operation , there was a complete update of manufacturing processes , with fully computerised production planning allowing LeoVince to transition from a made-tostock to a made-to-order system . also started to forge closer LeoVince relationships with motorcycle
OEMs and began manufacturing exhaust systems and carbon fibre parts for its private-label brands . Known for its innovations , investments in high-quality raw materials have been an important brand hallmark , especially for its headers and mufflers , using advanced materials such as AISI304 stainless steel , ASTM B265 grade 1 and 2 titanium and twill 2x2 pre-preg 3K and 12K carbon fibre . " We are able to offer our customers a great product at a competitive price because we manufacture everything internally . We have all the necessary machinery to produce the metal structure of our exhaust systems , and we also have the manufacturing capabilities to make all our carbon fibre components and apply clear coating with special paints to add UV protection . " An innovation we ' re well known for is the packing material we use inside
our mufflers . It ' s a proprietary blend of different kinds of packing materials that we apply in different combinations inside the muffler in order to have the required results and best possible noise reduction capacity , high-temperature resistance and reduced weight . " We are a relatively small , close-knit team that works closely together every day . We are all motorcycle enthusiasts and everyone in the team can make
LeoVince CEO Roberto Morone , whose family owns the combined Belgrove Sp . Z o . o business
Seen here , at 15,810 sq m , the LeoVince / Belgrove manufacturing plant in Poland is one of three LeoVince facilities , with its R & D Centre based at Monticello D ' Alba ( CN ) and the headquarters facility in Milan , Italy . There are a total of some 221 employees across the three locations .
suggestions on how to improve the product . A lot of our success in the last decade has to do with this corporate culture . The collaboration with the best race teams and tight relationships with our important OEM partners do the rest - constantly pushing us to test the latest cutting-edge technologies and ultimately apply them to our production products ." LeoVince operates in the global market and is able to listen to feedback and understand customer needs from all over the world . " We are very attentive to our customers ' feedback . We strive to offer a specific product that checks all the customers ' boxes for each and every market . " We interact every day with our customers through social media and through our website , and we use all the tools available , such as surveys and product reviews , to understand the market needs and trends , so we can develop the products that customers are asking for ."
LEOVINCE Monticello d ' Alba ( CN ), ITALY info @ leovince . com www . leovince . com
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44 INTERNATIONAL DEALER NEWS - NOVEMBER / DECEMBER 2024 www . idnmag . com