The PIERER Mobility Group generated revenue of € 1,007m ( -27 %) in H1 2024 . Around 93 % of this was attributable to the Motorcycles segment and 7 % to the Bicycles segment . Around 61 % of revenue was generated in Europe , 27 % in North America ( USA , Canada , Mexico ) and 12 % in other countries . " Negative , but in line with the current [ recently revised ] outlook for the 2024 financial year " was the primary verdict . " At € -195m , the operating result ( EBIT ) in H1 2024 was significantly below the previous year ' s figure of € 97m . " The main factor behind the negative result was the Bicycle segment at € -117m , of which around € -75m was attributable to special write-offs / effects . The result in the Motorcycles segment amounted to € -78m . The Executive Board expects that the second half of the year - primarily driven by a higher-margin product mix - will turn the overall result into positive territory for the 2024 full year ". |
The operating result before depreciation and amortisation ( EBITDA ) of € -102m ( previous year : € 179m ) corresponds to an EBITDA margin of -10 %. The result for the period amounted to € -172m ( previous year : € 53m ). " The main drivers behind the results
for the first half of the year were the decline in sales due to the economic environment ( particularly in the USA ), expenses in connection with the restructuring of the Bicycles segment , as well as the production and personnel costs in Europe ". H1 2024 Motorcycles segment
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revenue fell by 27 % to € 936m . EBITDA reached € 11m ( previous year : € 196m ) and EBIT amounted to € -78m ( previous year : € 117m ). " The macroeconomic environment remained challenging in H1 2024 . In particular , high interest rates in the USA , inflation in many European countries and a slowdown in global economic growth had a negative impact on PIERER Mobility ' s motorcycle sales in H1 2024 , which fell by -21.2% to a total of 147,496 units . " Around 44 % of motorcycles were sold in Europe , 21 % in North America , including Mexico , 22 % in India and Indonesia , and 13 % in the rest of the world . In H1 2024 , PIERER Mobility acquired a majority stake in MV Agusta . The integration of the Italian luxury motorcycle manufacturer is going according to plan ". The development of motorcycle registrations in PIERER Mobility ' s core markets presented a " mixed picture in the first half of the year : a slightly
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STARK FUTURE LEATT
YAMAHA
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STATZONE |
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Spanish registrations to July |
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2023 2024
German registrations to July
|
+ 4.70 % |
+ 6.24 % |
-2.30 % |
2023 2024 |
129,869 |
135,969 |
120,920 |
128,466 |
154,017
150,471
|
91,930
+ 2.85 %
94,550
|