International Dealer News 179 July/August 2024 IDN 179 July/August 2024 | Page 16

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Italian Bike Week 2024 will return to Lignano Sabbiadoro ( Udine , Italy ), focusing on adventure and off-road on the weekend of September 12-15 . Last year saw some 50,000 visitors enjoying a wide range of activities , from Custom Bike Show and demo rides to the heart of the action at the Off- Road Arena , a 155,000 sq m dirt surface with various tracks suitable for all skill levels . The main track , hosting the Enduro Days by MC Sabbiadoro , spans 7 km and partially follows the route of the legendary 12-Hour Enduro Lignano . There will also be 70 km off-road ADV tours and a 350 km " mini-raid ".
In March 2024 , Yamaha Motor Europe announced 2024 YRE and commitment to the future of the R1 . " In line with the change in demand and customer needs , Yamaha Motor Europe has taken the decision that the future of its track-targeting Supersport models will be dedicated solely to track use from 2025 - with the R1 following the same route taken with the R6 in 2020 . Global production of the R1 will continue in 2025 and beyond , as will the development programme that has seen the bike secure world titles in both the FIM Superbike and Endurance World Championships in recent years .
Yamaha Motor has been recognised with Red Dot design awards for the MT-09 and XMAX300 in the ' Product Design 2024 ' category , marking the 13th consecutive year - every year since 2012 - that a Yamaha Motor product has received Red Dot acclaim .

SIP Scootershop - more than 3,000 visitors to 30th Anniversary Open Day

German scooter performance parts and accessory specialist SIP Scootershop saw a crowd of over 3,000 enthusiasts descend on its Landsberg am Lech headquarters in Bavaria in May to help celebrate its 30th anniversary . From modest , but passionate beginnings , Ralf Jodl and his team have carefully built one of Europe ' s leading specialist scooter businesses - a shrine to all things scooter - especially Vespa - and an exercise in enthusiasm and dedication . " What an experience that was ," says Ralf . " The best day of the year and our best Open Day ever ! Once again , we were outrageously lucky with the weather , but around 3,000 guests , friends , dealers and families were part of a unique occasion that saw Vespas , Lambrettas and more from many corners of the country ( and beyond ) keep arriving at our site - the valet parking attendants had their hands full . " At one point , the entire surrounding

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TOURS BY APPOINTMENT streets were filled with scooters - a marvellous sight and for sure a new attendance record for a SIP Open Day . The hotels in Landsberg reported that all beds were occupied - no more places available in the town . Andi Jung from Kaufbeuren was the first brave person to sign up at the tattoo stand to have the SIP logo engraved : " I think the tattoo campaign is really cool and I would like to support the donation . I ' ve been a customer at SIP for years , love the shop and always enjoy coming here ." Over the course of the day , 11 more SIP fans came forward and got the logo tattoo ,
and ARCHE Landsberg can now look forward to € 2,400 . A further donation of € 500 to the scooter riders ' charity ' Um halb an der Bar ' came from the Vespa Club of Germany ." Always a popular highlight , it was " loud and smoky all day on the dynamometer ". The afternoon saw the climax and showdown . First Jesco let his black Vespa Racer with EGIG 400 cc engine howl and set the bar pretty high with 84 hp . But Nico Pendl from Austria broke this record with 87 hp and , thanks to nitrous oxide , he even managed a sensational 92 hp in the second round .
16 INTERNATIONAL DEALER NEWS - JULY / AUGUST 2024 www . idnmag . com