PRO GUIDE
Supersprox - adding ' pricepoint ' value for dealers
Supersprox continues to focus on its racing activity and celebrated no less than seven additional world champions in 2023 - all racing with Supersprox sprockets . CEO DJ Maughfling told IDN : " We have had great success for many years with racing at the world championship level and our distributors are able to take advantage of that . The brand image is strong , and our race credentials translate into off-road , MX and on-road sales for our dealers . " We further added to our recently introduced ' Performance Range ' in April with a Yamaha YBR125 chain and sprocket kit . This bike is selling very well in the second-hand market , and if a dealer has product that gets the price-quality equation right , we have seen that the market for replacement sprockets and chain on preowned small displacement motorcycles is one that dealers can sell well into . " However , the riders of these bikes are generally young , which makes them price sensitive , but invariably they will also be brand focused . New sprockets and chains are one of the primary replacement parts that buyers of pre-owned units will buy straight away , and young riders will always prefer to buy something connected to racing and famous riders . Young riders want to run with the brand that their heroes win with ." DJ has always been a seasoned analyst where market conditions , trends and opportunities are concerned , and his view is that with the global economy in a stable " but quite flat position ", it is quite likely that " the deluge of motorcycles sold during the period 2021-2023 will remain in use for an extended period ". " In times such as this , riders are always going to gravitate towards motorcycles that give them low-cost transportation and running costs . Right now , there is a lot of energy from the established brands to reduce the cost of their vehicles - they are working especially hard to make sure they get their share of the growth in the young-rider market that has been triggered in certain key markets by PTW licencing regulation
changes in key markets . " From price-point motorcycles from the growing numbers of Far Eastern joint ventures to leveraging those licence changes and taking advantage of the value proposition offered by preowned units , dealers can benefit from the changes in the global market and with the aftermarket adapting to add further value to those sales . That is where our new ' Performance Range ' gives dealers an edge with one of the easiest to sell entry-level and pre-owned upgrades ."
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INTERNATIONAL DEALER NEWS - MAY / JUNE 2024 35