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PUBLISHER EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
INTERNATIONAL EDITOR
SONJA WALLACE sonja @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
CONTRIBUTING EDITOR
BEN PURVIS ben . purvis @ gmail . com
5 Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ Great Britain
TEL : 0044 ( 0 ) 1892 511516 FAX : 0044 ( 0 ) 1892 511517
IDN MAY / JUNE 2024 (# 1787 )
NewsROOM ........................................................ 6-34,64
COMMENT - Adios , au revoir , auf Wiedersehen , good-bye sporting jeopardy ?........ 4
Robin Bradley says that the international motorcycle industry has yet another thing to worry about . The notion that the proposed acquisition of MotoGP and WorldSBK rights holder Dorna Sports ( Madrid ) by Formula One owner Liberty Media ( Englewood , Colorado ) will ' sail through ' regulatory security and can only be good for the sport is pure fantasy .
MV AGUSTA : The storied Italian brand is about to have another story written for it ! .. 64
With 270 GP wins , 37 World Constructors and 38 Riders ' World Championships in its locker ( Agostini , Hailwood , Read , Surtees et al ), the Italian " Boutique Brand " had a year under American ownership ( Harley-Davidson , 2008 / 9 ) and three years in a 25 % partnership with Mercedes , has now seen its 6-year period under Russian rule replaced by a 50.1 % controlling interest by Austria ' s PIERER Mobility ( KTM , Husqvarna , GasGas etc .)
BRABUS : Talking about KTM ... ............................................................ 16
The German high-performance automotive aftermarket tuning company that made a splash in the motorcycle market with special edition KTMs in 2022 / 3 is back for more - this time there will be three more limited edition runs ( 1400 R Rocket , E Signature , R Tailor Made ) based on KTM ' s popular new 1390 cc Super Duke R . Expect pricing to be eye-watering again - about the same as an entire 10-pack of Royal Enfield 650s would cost !
SIP SCOOTERSHOP : 30th anniversary Open Day .................................. 12
Ralf Jodl first started the business that became his Landsberg , Bavaria based SIP Scootershop enterprise from a garage . A familiar story in the motorcycle industry - one in which a deep-seated passion resulted in enthusiasts becoming entrepreneurs and the garage business eventually turning into a 6,000 sq m architect-designed emporium of custom-built scooter excellence . Saturday 18 May , 2024 will see him and business partner Alexander Barth celebrating with their " Festival of 30 Years Performance and Style ".
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No part of IDN may be reproduced or used in any way without permission . The views contained in IDN are not necessarily the views of the publishers . Every effort is made to ensure that all material included is as accurate as possible , however the publishers cannot be held responsible for any erroneous statements , facts , figures or mistakes . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of IDN is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks acknowledged . IDN ( ISSN 1354- 4074 ) is published six times a year by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , Great Britain . Send address corrections to us at the address shown on this page , or e-mail to : sara @ dealer-world . com
Print by Warner ’ s Midlands bourne , lincolnshire , Gb
ISSN 1354-4047
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BRADLEY REPORT
Husqvarna ............................................................................................ 21
It is nearly a decade since Stefan Pierer bought the storied Swedish brand from BMW - as a better option to the Husaberg marque he had acquired as a defensive measure against the Bavarian manufacturer ' s apparent off-road ambitions . He retired Husaberg in 2014 and showed the first modern Svartpilen and Viltpilen concepts almost straight away . Fast forward ten years and say hello to the latest Husqvarna street bike iteration - the Svartpilen 801 .
BRIXTON ................................................................................................ 22
Seen as a concept bike back in 2022 , the Brixton Storr 500 ADV is finally heading for production . Like other Brixton models such as the Crossfire 500 and the range-topping Cromwell 1200 , the Storr will be manufactured in China by Gaokin . Named after a rugged rock formation on the Isle of Skye in Scotland , the 486 cc parallel twin will put out 47 hp ( 35 kw ), placing it neatly into the A2 licence category in Europe .
TRIUMPH .............................................................................................. 24
It ' s been 20 years since Triumph launched perhaps the then boldest bike to wear the badge . The vast 2.3 litre Rocket III cruiser that leapt into the early-2000s cruiser capacity war and annihilated its rivals in terms of size and power . Now in its second generation , the Rocket has been given a substantial performance increase to become the Rocket 3 Storm .
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