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Athena : The 1973 founded , Vicenza based Italian performance component and electronics manufacturer celebrated its 50th anniversary last year with the acquisition of respected Italian transatlantic distributor Innteck . Athena CEO Erardo Ratzenbeck told IDN that the move achieved two timely strategic objectives . It has allowed Athena to focus its own distribution needs and activities into a specific subsidiary , one that has built an international reputation for logistics excellence and product range portfolio development in the 20 years since it was founded near Turin . While doing so , the acquisition simultaneously allows Athena to renew its focus as a producer of performance parts , accessories and electronics for the racetrack and street . " I believe in the future of distribution ," Erardo told IDN , " and in its importance as a specialty discipline , one that is a vital link in the relationship between manufactures and dealers . This strategic acquisition will strengthen the opportunity for both businesses to focus on what they do best "; www . athena . com
FunnelWeb Proline Filters : The ' secret sauce ' of the Dutch owned and constructed 3D profiled FunnelWeb open cell foam filter technology is the pyramid profile that effectively doubles the filter ' s outside surface area without increasing its overall size . The result is a technology that is claimed to trap and hold more dust on the outside surface of the filter , maintain optimal airflow by spreading dust build over an increased surface area and enable longer filter service intervals . The majority of FunnelWeb filters are manufactured with a shrink , stretch and tear-resistant urethane / foam combination seal for strength and longevity . Available for dirt , trials , enduro and MX models from manufacturers such as TM Racing , Beta , Sherco , Husqvarna , KTM , GasGas , Husaberg , Suzuki , Kawasaki , Yamaha and Honda ; www . funnelwebfilter . com
NG Brakes : Founded in 1969 , the Barcelona based manufacturer started making brake discs in 1999 . With exports to more than 30 countries worldwide , NG has switched its production from 90 % OEM to 90 % aftermarket with applications for all kinds of bikes , from superbikes and street bikes to MX and dirt bikes , ADV models , mopeds , V-twin , custom , roadsters , ATV / UTV and bicycles - all made in-house using 100 % European raw materials ; www . ngbrakes . com
Goodridge : There can be few brake line and hose manufacturers in the world with the breadth and depth of motorsports product applications that Goodridge offers . Founded in the UK by former racer Stuart Goodridge in 1969 , the company was acquired by British private equity investor Rubicon Grovepoint Industries in 2013 and boasts 11 facilities in Europe , USA and Asia ; www . goodridge . com
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Leatt Corporation : From moto to ATB to ADV , and from neck braces , helmets and goggles to knee braces , fusion vests , boots , jerseys and pants ; www . leatt . com
INTERNATIONAL DEALER NEWS - MARCH / APRIL 2024 33