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SENA Technologies : The San Jose , California / USA operation of the 1998 founded Korean based rider comms specialist states that its communication headsets rocked an entire industry - " from mesh and Bluetooth integrated helmets , headsets and cameras to remote controls , adapters and accessories - we ' ve got you covered ". Its top-of-the-line 50-Series ( 50C ) features " premium mesh communication , 4K camera and sound by Harman Kardon "; www . sena . com
Öhlins Racing : Having changed ownership again a few years ago when it was acquired by giant U . S . $ 18bn sales , 78,000 employee automotive conglomerate Tenneco , the legendary Swedish and former Yamaha owned suspension specialist has had a new VP and GM parachuted in by its owner and Michigan based head office in the shape of Marc McAllister . He is originally from Dublin and is one of many former Harley-Davidson executives currently in motorcycle aftermarket industry leadership positions . Most recently , McAllister spent some four years trying , unsuccessfully in the end , to turn around the ill-fated and once market-leading Tucker Powersports ( formerly Tucker Rocky ) U . S . distribution behemoth . Its ill-starred private equity owners finally waved the white flag of surrender in a bankruptcy court in Florida towards the end of 2023 after several of Tucker ' s house brand crown jewels ( Kuryakyn , QuadBoss , ProTaper , Answer , BikeMaster , DragonFire Racing , FirstGear , River Road , Speed and Strength , and others ) had been sold off to Philadelphia based automotive parts and accessory distributor Turn 14 . Tenneco acquired Öhlins a year after its $ 5.4bn 2018 acquisition of ( Turin based ) Ferodo brake pads owner Federal Mogul , folding them both ( and other ' assets ') into a newly formed division called ' Driv '; www . ohlins . com
Rewaco Trikes : Ahead of its time when founded in Germany by Harald Schmitz and Andreas Hauri in 1990 , Rewaco ' s range of long wheel-base trike designs pre-dated the contemporary ' Roadster ' concepts now seen from brands such as BRP ' s CanAm and Polaris ' Slingshot . The first model in 1991 was based around a 53 hp VW Beetle engine , but the range evolved , and in addition to classic trikes , Rewaco also produced conversion trikes from the likes of Suzuki , Victory and Triumph right up to 2016 . Since then , it has focused exclusively on classic trikes with modern components such as ABS , automatic transmission , cruise control and up to 177 hp performance . The company employs a total of around 90 people in Germany , Poland and China ; www . rewaco . com
Vesrah : One of Japan ' s leading brake pad manufacturers , Vesrah ' s President George Hiro Orita says " no fishtailing and no locking " with its ' Win It ' rear pads , and recommends its RJL-XX pads with its new Pro-Levers for a " winning combo "; www . vesrah . com
PowerCell Performance : Ken Donahue is a California based performance products and accessory specialist for ADV bike dealers and the adventure riders they sell to . The new PowerCell compact service stand will safely lift 800 lbs ( approx . 360 kg ) and is thought to be the first service stand to have been specifically designed for the ergonomics of ADV models . Like a lot of the vendors and brand owners exhibiting at AIMExpo , especially the American owned product lines , Ken is interested in hearing from potential new international distribution partners ; www . powercellperformance . com
www . idnmag . com
Technical Touch USA : The Belgian distributor and parts and accessory brand specialist has had a high profile , close relationship with Hinson Clutches in the United States for at least two decades . Technical Touch has been the official worldwide OEM distributor for KYB motorcycle suspension products since 1992 and also sells the German made XTrig clamps and Dutch made MotoMaster brakes programmes there ; www . technicaltouchusa . com
INTERNATIONAL DEALER NEWS - MARCH / APRIL 2024 31