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PUBLISHER EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
INTERNATIONAL EDITOR
SONJA WALLACE sonja @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
CONTRIBUTING EDITOR
BEN PURVIS ben . purvis @ gmail . com
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IDN JANUARY / FEBRUARY 2024 (# 176 )
NewsROOM ........................................................ 6-34,64
COMMENT - Madness from the EU Parliament .............................. 4
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ACEM ' s response to the draft report on the EU Commission ' s proposals for 2013 Driving Licence Directive revisions was a study on professionalism and precision . It ' s all too easy for those of us who are invested in the motorcycle industry to react emotionally when it looks our market is under fire - but ACEM can usually be relied upon to get it right . Kudos .
EICMA : Do visitor number claims matter anymore ? .................. 25-34
They certainly can ' t be relied on . Whatever the true data about attendance at EICMA in November 2023 , the aisles were packed - but were they high value riders ? Were they there because they intend to buy ? And despite eight halls being ( mostly ) full , how come 30 % of exhibitors were ' first timers '?
REVOLUTION : What was old is new again .................................... 12
In Western markets , the once high level of demand for middleweight fourcylinder sports bikes has all but disappeared . But in China ? Quite the opposite - it is a whole different story . A tidal wave of new four-cylinder ' race-reps ' from familiar and new brands is flooding the market .
HYDROGEN : Suzuki shows a hydrogen-powered scooter .............. 19
Part of the HySE industry collaboration between Honda , Yamaha , Kawasaki and Suzuki , the Japan Mobility Show saw Suzuki present a modified Burgman 400 with essentially the same engine that powers the conventional version , but modified to run on hydrogen .
BRADLEY REPORT : CFMoto pushing its way towards the top table ........ 12-22 The tentacles of the Chinese major CFMoto are everywhere these days , with a deal as Yamaha ' s Chinese partner of choice the latest turn of the wheel . From the new 450MT to the CL-C Low Ride , 675 cc triple and concepts a-plenty , CFMoto is ' on the march '. p52
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Print by Warner ’ s Midlands bourne , lincolnshire , Gb
ISSN 1354-4047 p40 p50
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