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PDG / Hoco Parts acquires France Equipement
JAN / FEB ‘ 24 ISSUE # 176
THE BRADLEY REPORT
PAGES 12-22
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Powersports Distribution Group ( PDG ) has announced its acquisition of France Equipement , the latest in a long running acquisition programme . The owner of the Hoco Parts Group , AFAM Group , Motorcycle Storehouse and other European distribution and producer businesses , PDG has concluded the purchase of the assets of the 1979 founded trade distributor with a broad product offering - including consumables , accessories and tyres for motorcycles , ATVs and scooters . France Equipement carries a range of high-quality brands , including its own well-known and high-quality France Equipement brand brake components , parts and accessories . France Equipement will become part of Hoco Parts Group . The company ' s sales and product management team will continue to support customers from its office located in Nevers , close to the famous Magny Cours Grand Prix circuit in France . Arno van de Glind , Managing Director of Hoco Parts Group , said : " We are very pleased to welcome France Equipement and its experienced team to our Group . France |
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Equipement is our first French based acquisition , and it fits perfectly with our ambitions to build our position in the French market via both organic growth and acquisitions .
Rudy Lartigot , Director of France Equipement ( left ) and Arno van de Glind , Managing Director of Hoco Parts Group
" Hoco Parts will fully support the France Equipement team in Nevers , with both the distribution of and the continuous development of the FE brand and product portfolio ." Rudy Lartigot , Director of France Equipement , added : " The acquisition of France Equipement will be the next step in the development for our company and brands . Joining forces with a real European distribution group will be a great opportunity for our employees , customers and suppliers . It will further strengthen our position and most importantly help us to offer an even greater level of service to our customers ." A fast emerging and leading European group , PDG is headquartered in Breda ( the Netherlands ) and says that its " value proposition " is to be the " preferred partner for its customers and suppliers based on its broad premium product assortment , ease of ordering , availability , service level and perfect fit ". The Group currently consists of three divisions - general motorcycle aftermarket B2B distribution with Hoco Parts and Motorcycle Storehouse ; own brands with AFAM GROUP with transmission and battery brands including AFAM , Nitro and Shido ; and Vintage Parts Distribution with CMS . PDG is majority owned by Torqx Capital Partners in partnership with management and former owners .
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News rooM 6-34 , 64 Proguide 36-60 iNdeX 62