LETTER FROM UKRAINE
COMMENT : Does anyone know what ' business as usual ' looks like now ? ........................................................................ Page 4
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The " EICMA Effect " - targeting young people and urban mobility
OCT / NOV ‘ 23 ISSUE # 175
STATZONE 6-7
LETTER FROM UKRAINE
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With the 80th edition of EICMA ( International Two Wheel Exhibition ) upcoming from 7th November 2023 at the Fiera Milano Rho , Confindustria ANCMA ( Italy ' s National Association of Cycle and Motorcycle Accessories ) has announced that " Young people and urban mobility " will be the marketing themes for this year ' s Expo . Said to showcase " more than 1,700 brands from 45 countries ", features will include " shows , previews , gaming , passion and racing ," says EICMA President Pietro Meda . " In brand and exhibitor number terms , 2023 will see EICMA returning strongly to prepandemic parameters , already heralded a successful edition with the show now using eight halls , which is two more than in 2022 . " Very significant and important are the comebacks , both among manufacturers and among companies in the entire supply chain . This year 28 % of the booths will new exhibitors , while 64 % of the companies present this year come from abroad - representing as many as 45 countries ". " This is a sign of the strategic market leadership of EICMA and of our international importance and reach ," |
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says EICMA CEO Paolo Magri . " EICMA is seen as a dynamic exhibition model that is increasingly rich in content and special initiatives ." According to Magri , two of those new initiatives for 2023 are the EICMA Esports Arena and an area dedicated to Urban Mobility . " The former will be a space entirely dedicated to the world of electronic sports and motorsport video games , which will host a rich schedule
of initiatives , including the finals of the four-stage online motocross championship , which EICMA launched recently . " Together with the ongoing NFT ' s initiative that we launched last year , we want to introduce a sort of ' EICMA algorithm ' on the web to engage our audience and bring them to live a direct experience of passion among the stands . The Urban Mobility area emphasizes the institutional value of the event ." " The urban mobility area will welcome companies , institutions and , above all , startups in the sector , to which we are offering an international showcase thanks to the support of ITA , the International Trade Agency . " This space is a seed in the soil of EICMA that we want to grow and will be configured as a special and dedicated place to listen to the needs of businesses and citizens ". Further new initiatives for EICMA 2023 have been a new preregistration platform and a B2B meeting scheduling tool (" EICMA business meeting "). " There will be the well-established e- bike test ride area , the EICMA EFFECT photo set , where EICMA photographers will capture the public ' s emotions and responses to being at the show ." 7th November is the Press Day ; 8th November reserved for Press and Industry Professionals of all kinds [ in theory ] with four days of public attendance from Thursday 9th through Sunday 12th . www . eicma . it
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