International Dealer News 174 Aug/Sep 2023 IDN172 Aug/Sep 2023 | Page 14

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BRIEFS

Yamaha has announced a year-long celebration to mark the 50th anniversary of the World Championship winning YZ . The Yamaha YZ250 initially entered production in 1974 , but Hakan Andersson raced a prototype version of the bike , the YZM250 , complete with monoshock suspension , from the third round onwards in the 1973 FIM 250 cc Motocross World Championship . Andersson went on to win the championship that year , securing Yamaha its first world title in motocross .
Arun Gopal , Head of EMEA Business Markets for Royal Enfield , announced a new Riders Club of Europe - " a communityfocused , one-stop-shop for all current and future Royal Enfield riders . One that embodies all aspects of Royal Enfield ' s ' Pure Motorcycling ' ethos ." In other news , Royal Enfield has taken its UK distribution in-house , while an electric Royal Enfield - with a girder fork front suspension no less - has been pictured in an Indian automotive magazine . The chassis is believed to be similar to that being used in the Meteor .
As preparations for Triumph ' s debut in the 2024 MXGP / MX2 and SuperMotocross World Championships intensify , Triumph Racing has signed two riders to lead its race development testing . Clément Desalle joins as test rider for the Triumph Racing MXGP / MX2 Team , run by Thierry Chizat-Suzzoni , and Ivan Tedesco comes onboard as full-time test rider for the Triumph Racing US SuperMotocross World Championship Team , led by Bobby Hewitt .
Piaggio has expanded its network of Motoplex flagship showrooms with a new facility in Idaho Falls , Idaho . The new facility will feature Aprilia , Moto Guzzi , Piaggio and Vespa motorcycles and scooters . " We believe that a premium retail experience is critical to serving our passionate Aprilia , Moto Guzzi , Piaggio and Vespa customers , allowing them to connect at a deeper level that resonates with a modern enthusiast that allows them to engage with our products and connect with our brands in a whole new way ," says Marco d ' Acunzo , President and CEO of Piaggio Group Americas .

Reload . Land - " Because emotions don ' t need emissions "

The second annual ' Reload . Land ' - Europe ' s first electric motorcycle festival - returned to Berlin in June 2023 with more than 1,200 visitors over two days and more than 70 riders participating in the " Silent Parade " through central Berlin . Described as the first dedicated festival for the electric motorcycle community - " 100 percent electric and curated " - the event seeks to " showcase the best of the world of electric motorcycles , e-scooters , e-bikes and custom rides for a sustainable transport sector ". " Reload . Land is the platform for the fast-growing electric motorcycle industry , and anyone interested in electric mobility . Emerging and established brands showcase their latest rides alongside a curated selection of custom electric motorcycles and exclusive concept cars from around the world ". Maximilian Funk , co-founder of Reload . Land , says : " There was simply no dedicated lifestylefocused electric motorcycle
Aimed at riders , enthusiasts , racers and dealers , Italian specialist Vertex Pistons has expanded its offering of off-road motorcycle products for vintage models built up to the year 2000 with a new , dedicated Vintage Catalogue .
show , so we decided to take on that challenge to create the coolest EV focused event in Europe !" Once again , the festival took place at the craftwerk . berlin venue - Europe ' s largest motorcycle community garage with over 3,000 sq m of indoor and outdoor space right in the centre of Berlin . Exhibitors included BMW Motorrad , Energica , Zero Motorcycles , Hookie , E-Legend , Black Tea , Metorbike , RGNT , Naon , Stilride , LiveWire ,

Vertex vintage off-road catalogue

Inside you will find not just the complete range of Vertex pistons made for vintage cross and enduro motorcycles , but also Hot Rods brand engine rebuild kits and All Balls Racing products for a complete guide to everything needed for engine and frame overhauls .
SecondRide , LM Creations and PholBock . Custom and concept machines included examples from several of these exhibitors and other designers , engineers and customisers such as JVB Moto , Bizarro Corp ., E-Racing , Poulson Company and Loose Screw . www . reload . land
For immediate access , the 262-page Vintage catalogue can be downloaded in pdf format from the Vertex website . www . vertexpistons . com
14 INTERNATIONAL DEALER NEWS - AUGUST / SEPTEMBER 2023 www . idnmag . com