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MotoAmerica has announced that it will again qualify riders for the 2023 FIM MiniGP World Series through the Mission Mini Cup by Motul Series , but this year will do so in two of the Ohvale-spec classes . Last year , two riders qualified for the World Series in the 160 class , and this year the series will also host qualifying races for the 190 class . There will be five rounds in total .

Brembo has announced record results for FY2022 with revenues at € 3,629m , up + 30.7 % over 2021 , with net profit € 292.8m (+ 35.9 %). Its net financial position improved by € 128.6m . EBITDA was € 625.2m ( EBITDA margin : 17.2 %); EBIT was € 382.8m ( EBIT margin : 10.5 %).

Nolan Helmets has appointed Enrico Pellegrino as CEO and General Manager at the Bergamo-based helmet brand . Before joining Nolan in January 2023 , he held senior positions at Ford , Ducati , Yamaha , Peugeot Motorcycles and , most recently , at MV Agusta . Nolan , together with Shark , Troy Lee Designs , Segura Bering , Cairn Sport and Casco is part of the 2Ride Group . Nolan began manufacturing and selling motorcycle helmets in 1972 .

Founded by Charles Wakefield in 1899 , the Castrol brand is recognisable the world over and is one of the motorcycle industry ' s oldest and most revered of brand properties - iconic , evocative and still sought after as a badge of honour . Bought in 2002 ( as part of Burmah Castrol ) by BP ( formerly British Petroleum ) - itself a storied British brand - it is always a brave brand owner and manager who would seek to redirect such a brand ' s visuals . But that is what BP has done with Castrol this year - with an " updated look and feel to reflect changing customer needs ". Related changes include the introduction of ' Castrol ON ' - a range of " advanced fluids and lubricants for electric vehicles " and a $ 60m investment in a new EV battery test centre and analysis laboratory in the UK . Look for the new brand identity to be phased in across all Castrol European offices between now and 2024 .

Barcelona based brakes specialist Galfer has unveiled a new promotional platform for 2023 as it continues to capitalise on its recent 70th anniversary and huge international growth in both the motorcycle and bicycle brakes market . Their new " Find Your Flow " advertising campaign " celebrates fun and adrenaline on two wheels , guaranteeing its continued contribution in terms of speed and safety in the search for “ flow ”. Galfer Marketing Manager Dario Ortiz told International Dealer News that " the “ Find your Flow ” concept is a way of life for those who like to participate in the world of two wheels , inspired by the adrenaline rush of speed , but with the control provided by high-quality ,

CAKE , the Swedish maker of premium lightweight , electric motorcycles , has announced the birth of the CAKE Enduro Factory Team and welcomed its first two riders , Swedes Emelie Dahl and Robert Kvarnström as the start of what will be an expanding international team . The CAKE Enduro Team is set to participate in a few enduro races in 2023 on the recently launched Bukk , building a solid infrastructure for a fullforce international debut in Spring 2024 - when enduro and off-road races are planned across Europe and USA . " It feels amazing to finally start racing for CAKE . After the first Bukk test days , Emelie and I are confident , and our sole ambition is to simply win the races we ' re participating in ," says Robert Kvarnström , CAKE Enduro team leader . " Previous Kalk races have been met with different emotions from other race participants , and to continue racing for real is equally exciting and important to be able to influence a large portion of the moto community .

reliable brakes . " For this , it is very important to use a top brand with a proven track record , and to avoid skimping on price with low-quality products that could put a rider ’ s safety at risk . The campaign is aimed at both amateurs looking for fun and personal satisfaction , as well as professional riders looking to push the limits in every corner to try and set the fastest possible time ." The " Find Your Flow " 2023 campaign from Galfer will be implemented throughout the year using various marketing tools , including the launch of a new collection of merchandise in the adrenaline-fuelled style of the campaign . There will also be different advertising initiatives in the major international

" People need to understand that motor power does not necessarily equate to fast lap times and this will become evident ." Kvarnström emphasizes the importance of electric , lightweight , and nimble motorcycles with powerful acceleration as key elements shaping the future of the sport . " This will be an eye-opener for many , including myself . We are faster on these machines in several formats and conditions , and it

motorbike and bike media , as well as on social networks (@ galfermoto and @ galferbike ), including contests and activities in collaboration with Galfer riders in constant search of their FLOW with GALFER .

creates many new racing opportunities ." Stefan Ytterborn , CEO & Founder of CAKE added that " with the mission to accelerate towards a zero-emission society , combining excitement with responsibility , the racing scene has huge potential . This initiative is crucial to have the ability to beat traditional motorcycles on their home-turf , become a clear start-point for consumers to look at , consider and eventually getting their first electric racing machine ." The CAKE Factory Team will race the Bukk Power Light . Bukk is the newest addition to the CAKE line-up and developed to be the lightest competitive enduro bike on the market . For more information about the CAKE Enduro Team and its upcoming races , visit : www . ridecake . com / zeroemission-racing