International Dealer News 172 Apr/May 2023 IDN172 Apr/May 2023 | Page 9

Cross-Center looking to ' spoke out '

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Leading international spoke set manufacturer and wheel builder Cross-Center in Sweden told IDN that the company is closing in on adding its 1,000th spoke set to its application list , with thousands of motorcycle models covered . Manufactured in-house using high quality Swedish steel and shipped worldwide , despite the uncertainties confronting the motorcycle industry , Cross-Center has continued to grow . " We are really happy to be in the spoke and wheel business ," owner Tobbe Bergh told IDN . " Of all the sectors of
' we are a genuinely global centre for the international motorcycle spoke industry '
the market , I think the spoke market is still a growth market and the demand we are seeing just continues to increase - we expect 2023 to be a tenth year of consecutive growth for our spoke sales ." Tobbe told us that its latest application is for the Swedish Monark Model 87 from 1953 to 1955 ( front and rear - set No . 50-0822 and 50-0823 .). " That spoke set is not even on the website yet , and already we have been able to identify over 10 new spoke sets that we will make shortly . " It takes a lot of time to find all the information about the models , their rim sizes and the OEM number crossreference of hubs and spokes . Sometimes that takes longer than
simply making the spoke sets ." The sheer scale of the number of individual spoke set requirements in the international motorcycle industry is almost endless , and Tobbe says that he receives requests from all over the world for spoke sets , so " the time has now come to look for distributors ." Cross-Center is also a wheel builder , and through its ' CC Products ' brand also makes and sells Motocross and Enduro racing parts , but it is the company ' s large range of spokes that it is best known for . " From a distributor perspective , we would be a great business to work with because we always carry a deep inventory and are genuinely responsive ," Tobbe explained . " We are a genuinely global centre for all kinds of motorcycle spokes , not just MX , but street , ADV , sport , touring , custom , naked style and even electric bike spokes too . " We can turn orders around very quickly because we have all spoke sets in stock , which is the kind of service level that our customers need ," he says .
www . cross-center . com
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