International Dealer News 172 Apr/May 2023 IDN172 Apr/May 2023 | Page 7

34,893
42,101
64,425
79,607

Japanese made motorcycle exports to Europe + 24.63 % in January and February 2023

The latest available data from JAMA ( the automotive trade association in Japan , which includes representation of motorcycle manufacturers among its membership ) is showing exports of Japanese made motorcycles to Europe ( over 250 cc ) up by + 14.49 % ( 20,121 units ) in January and + 37.51 % ( 19,011 units ) in February - continuing the positive trend seen in the second half of 2022 for a YTD of + 24.63 % ( 39,132 units ). In total PTW terms , exports to Europe from Japan by the ' Big Four ' were + 20.66 % YTD at 42,101 units . Japanese made motorcycle exports to the USA also picked up in the second half of 2022 and were running at + 14.72 % for the first two months of 2023 at 11,808 units . Total global Japanese made motorcycle exports were + 24.47 % YTD at 64,514 units ; total global Japanese made PTW exports were + 23.57 % YTD at 79,607 units . For the record : annual worldwide Japanese made motorcycle and moped exports ( all PTW ) fell off a cliff in 2009 to 583,879 from over
According to the latest available data from ANCMA - the motorcycle industry trade association in Italy - the first
80,000 quarter has started strongly again with January up by + 22.36 % ( 9,482 units ), February + 7.06 % ( 11,269 units ) and March + 25.85 % 60,000 ( 18,225 units ). For the first quarter , registrations were + 18.99 % at 38,976 units compared to 40,000 the very good Q1 in 2022 ( 32,757 units ) - the best first quarter in Italy since before 2014 at least . In total new PTW registration terms , Q1 was + 31.01 % at 78,787 units - by far the best first quarter in Italy for a generation . Of those , ANCMA is classifying 39,811 as scooters , which is up by 45.39 % on Q1 2022 . The Honda Africa Twin is the bestselling motorcycle in 2023 so far
100,000
75,000
50,000
25,000
Japanese Exports to February
34,893
2022
2023
+ 20.66 %
42,101
PTW EXPORTS TO EUROPE
one million in 2008 , having peaked at 1,641 million units in 2000 . They have continued to decline most years since then . Most recently they were 463,123 units in 2017 ; 456,758 in 2018 ; 396,379 in 2019 ; 311,998 in 2020 , but significantly up in 2021 ( for the first time since 2017 ) at
Italy registrations to March
60,139
+ 31.01 %
78,787
PTW
2022 2023
32,757
MOTORCYCLE
( 1,525 units ), followed by the BMW R 1200 GS ( 1,141 units ), Benelli TRK 502 / X ( 1,126 ) and Yamaha ' s Tracer 900 ( 1,080 units ). Honda dominates the scooter market in Italy with all top five of the best sellers , for a total of
+ 18.99 %
38,976
WORLDWIDE PTW EXPORTS
437,042 units (+ 40.08 %) and again in 2022 at 486,813 units (+ 11 . 39 %). European PTW imports from the Japanese factories were + 37.14 % for the full year 2021 at 197,651 units - ahead of 2019 ( 191,144 ) and 2020 ( 144,127 ) - and + 20.21 % for 2022 ( 237,597 units ).
12,866 units registered in Q1 2023 , which is more than 12 % of all scooters sold so far this year . The Honda SH350 was the top selling scooter , followed by the SH 150 , the X-ADV 750 ( interestingly , with 2,587 units sold ), the SH 125 and the ADV 350 in fifth spot ( 1,921 units ). Indeed , the Honda Forza 350 was in seventh spot , behind the KYMCO Agility 125 R16 . For the record : full year new motorcycle registrations were + 6.35 % in 2022 at 126,571 units . Total PTW registrations in Italy for the 2022 full year were essentially flat at + 0.09 %, but the 270,416 total of new model registrations was the best for the Italian market since before 2011 ; of those , ANCMA classified 143,845 as scooters ( -4.84% compared to the full year 2021 ).
STAT ZONE
www . idnmag . com INTERNATIONAL DEALER NEWS - APRIL / MAY 2023 7
64,425
+ 23.57 %
79,607

Italy - Q1 2023 motorcycle registrations + 18.99 %

STAT

ATTACK

KTM parent company PIERER Mobility has added more detail to the provisional FY2022 results it published in January , confirming a year of extraordinary growth with group revenues of € 2,437m (+ 19 %) and unit sales of 375,492 motorcycles (+ 13 %), of which 268,575 were KTM branded units , 75,266 were Husqvarna and 31,651 were GasGas models . In addition , 118,465 e-bicycles and bicycles (+ 15 %) were sold . EBIT was € 235m (+ 22 %) and EBITDA was € 381m (+ 15 %). The group spent € 268 m on " growth initiatives " in 2022 , which included the continuing construction of its new 14,000 sq m North American HQ campus in Georgia . The year also saw a 25.1 % equity investment in MV Agusta and the takeover of European distribution for KTM ' s Chinese sales and production partner CFMoto .
The latest available ZIV data for quad / ATV and three-wheeler sales in Germany show 2022 sales of 1,565 quads (+ 95.87 %), with some 95 % of those is the sub 300 cc class . Sales of ATVs totalled 20,278 ( -15.39 %); 4,335 threewheelers were sold (+ 6.43 %), with Piaggio ' s MP3 the market share leader ( 36.19 % of sales ), followed by BRP / Can-Am , Peugeot , Yamaha and Rewaco .
In Germany in 2022 , Zero was the electric motorcycle market share leader , but with just 357 units sold for a + 32.2 % increase , we are still talking ultra-low volumes at this stage . Vmoto was in second place in market share terms , followed by KTM , Tinbot and Electric Motion . NIU was the electric scooter market share leader ( 1,390 units /+ 171.0 %) ahead of Scutum , Horwin , BMW and Piaggio .
Ducati has confirmed that 2022 saw it break the one billion euro revenue barrier for the first time in its history (+ 24 %), selling 61,562 units (+ 3.6 %) - the first time it has broken the 60k unit volume mark - and had 821 dealerships worldwide for another record .
Global BMW Motorrad unit sales grew by 4.4 % in 2022 to 202,895 units . However , sales in Europe were down slightly ( -0.3 %/ 110,788 units ) with sales of 24,129 units in Germany representing a -7.1 % home market unit decline . The French market took 21,223 units in 2022 (+ 6.7 %) while Italy was -2.3 % ( 15,668 units ) and Spain was -0.9 % ( 12,502 units ). North , Central and South American sales were + 14.4 % ( 45,775 units ), of which 17,690 were in the USA (+ 10.4 %). The company only introduced two completely new models in 2022 - the CE 04 electric scooter , which has not sold well yet , and a Roadster styled M1000 iteration .