Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com
NEWS
BRIEFS
British importer Vmoto UK , the distributor of Super Soco - the bestselling brand of electric bikes in the UK - went into administration in February . The Vmoto Soco Group has bought up the business and key assets and will continue the business as Vmoto Soco UK . Vmoto Soco Group Managing Director Charles Chen is quoted as saying that " this is a strategic acquisition that will provide Vmoto with direct access to more than 50 active B2C dealers in the UK ." ( BDN )
Athena has renewed its collaboration with MXGP and is running its " Best Rider of the Year " contest for a third consecutive season . " Athena has partnered with MXGP for many years , displaying the Athena and GET logos alongside the track at MXGP events . The contest gives motocross fans the power to award the best rider of each Grand Prix . The athlete who is voted the most throughout the season will ultimately receive the final prize and become the ' Best Rider of the Year Sponsored by Athena ' at the end of the year ". Last year ' s winner was Tim Gajser , champion with the HRC team . As usual , some of the best MXGP and MX2 teams and riders will use GET ' s Electronic Engine Units ( ECUs ) and other accessories during the season , including Monster Energy Yamaha Factory Racing Team ' s Maxime Renaux as well as F & H Kawasaki Racing Team , JM Honda Racing and Fantic Factory Team Maddii , among others . Athena will also provide a GET rpm dash with launch control system to MRT Racing Team BETA with Alessandro Lupino and Ben Watson , as well as Standing Construct Honda MXGP riders Pauls Jonass and Brian Bogers .
Duell has agreed to acquire UK based TranAm
Mustasaari , Finland based Duell Corporation has acquired 100 percent of the share capital in respected UK based importer and distributor TranAm - a leading player in the UK market with a strong reputation in the premium motorcycle apparel and accessories sectors . A latest stage in Duell ' s growth strategy in support of its geographical expansion and brand portfolio development , " the acquisition significantly strengthens Duell ' s foothold in the large UK market and provides a platform for future growth . " Through the acquisition , Duell will gain access to the most important retail chains in the UK and can achieve cross-selling synergies by utilising TranAm ' s wide dealer network to sell selected Duell house brands . Additionally , Duell expects to achieve post-Brexit operational benefits by delivering products directly to and from TranAm ' s UK warehouse . " In total , the acquisition is expected to bring annual cost synergies of around € 200,000 , which are expected to be realised within 12 months of the closing of the transaction . Duell acquires the entire share capital and full voting rights of TranAm for a total purchase price of £ 11.875m . " TranAm has a strong balance sheet with a net cash position and high profitability , which , combined with the
From left to right : Rick Lloyd ( Founder and Owner TranAm ), Jarkko Ämmälä ( CEO Duell Corporation ), Pete Loyd ( CEO TranAm )
64 INTERNATIONAL DEALER NEWS - APRIL / MAY 2023 www . idnmag . com