Gunswear Apparel : The Anderlecht , Belgium headquartered apparel brand ' s Aventura , Florida based U . S . distributor showcased a U . S . market-specific Gunswear collection ; www . gunswear . com
R & G : Simon Hughes , Managing Director . The British protectors and accessories specialist is building a strong following in the United States . This year has seen it renew what is turning out to be a long- term sponsorship partnership with the MotoAmerica racing programme ; www . rg-racing . com
CounterShox : Based at Olathe , Kansas , Nathan Loony ' s CounterShox is a bolt-on device designed to provide a tuned counter-reaction to potholes and road obstacles in street riding , racing and extreme racing environments . Impulses to the front fork are used to provide an automatic reactionary force ; www . countershox . com
Factory Links / MKBS : Pierre Mege , left , and former Bihr man Yannick Futin . OEM series off-road bearings packaged in convenient kits - including front and rear wheel bearings , steering stem bearings , swingarm and lower shock bearings , linkage bearing rebuild kits and fork seal kits ; www . factory-links
Athena USA : 2023 marks the Italian performance parts and components specialist ' s 50th anniversary , and leveraging its MX and off-road own brand and famous name distribution partner ' s products is driving increasing sales through its U . S . operation ; www . athena . eu
NG Brakes : Founded in 1969 , the Barcelona based manufacturer started making brake discs in 1999 . With exports to more than 30 countries worldwide , NG has switched its production from 90 % OEM to 90 % aftermarket with applications for all kinds of bikes , from superbikes and street bikes to MX and dirt bikes , ADV models , mopeds , V-twin , custom , roadsters , ATV / UTV and bicycles , all made in-house using 100 % European raw materials ; www . ngbrakes . com
FunnelWeb Filters USA : The Watertown , South Dakota American importer of the Australian made ( Infiltration Pty , Ltd .) foam air filter . Using open cell foam 3D profiling , the ' secret sauce ' is the pyramid profile that effectively doubles the filter ' s outside surface area without increasing its overall size . The result is a technology that is claimed to trap and hold more dust on the outside surface of the filter , maintain optimal airflow by spreading dust build over an increased surface area and enable longer filter service intervals . The majority of FunnelWeb filters are manufactured with a shrink- , stretch- and tear-resistant urethane / foam combination seal for strength and longevity . Distribution in Europe is through CTE Parts B . V . in the Netherlands ; www . funnelwebfilter . com . au
36 INTERNATIONAL DEALER NEWS - APRIL / MAY 2023 www . idnmag . com