International Dealer News 172 Apr/May 2023 IDN172 Apr/May 2023 | Page 18

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50 years of Oxford Products

Still family-owned and family-run , British distributor Oxford Products has developed from the humblest of beginnings into the UK ' s largest distributor of two-wheel aftermarket products - creating an internationally recognised and respected brand in the process . Now into its 50th year , the Oxfordshire , UK powerhouse brand packs an impressive punch , boasting a range of around 12,000 motorcycle and bicycle products , each one designed , developed and tested inhouse at the company ' s R & D centre , just one part of the 150,000 sq ft campus . In the UK , the company also distributes several thousand product lines from some key global brands . And it all started in 1973 with the humble top box … " Motorcycling was somewhat different in those days ," begins Oxford founder and Chairman , Alec Hammond , who back in 1973 was a 28-year-old sales manager working in the pharmaceutical industry . " There were massive numbers of folk riding to work , and luggage hardly existed ." Around that time , Alec was introduced to a UK-based inventor who had created a range of high-quality top boxes , but had no idea how to get them to market . " I agreed to show some samples to a few motorcycle dealers whilst travelling in the course of my job ," continues Alec . " The top boxes got a
Timeline 1973 - Present owner and chairman Alec Hammond starts selling GRP motorcycle top boxes out of the back of his car . 1974 - Oxford Fairings expands the product range and Alec starts recruiting staff to cope with business growth . 1975 - Launch of complete seat and tank unit for FS1E . 1976 - Track involvement begins with own race team : Les Burgan , Asa Moyce , Mike Hunt , Geoff Johnson all ride for Team Oxford . 1977 - The company expands its range and introduces first security device : Bike Guard . 1978 - Oxford produces carbon fibre bodywork for Mike Hailwood to use at the TT . 1982 - Relocation to Abingdon , business
starts again almost from scratch , after fire destroyed the Botley , Oxford HQ . 1983 - Oxford " HotGrips " are born , the start of a legend ! 1984 - Rebuilt business moves to new premises in Kidlington and sponsors Trevor Nation ' s first ever TT win . 1985 - International sourcing begins apace and Oxford quickly becomes market leader in bicycle security with the " Sentinel " range of U-locks . 1994 - Oxford launches its first Disc Lock , the " Quartz "; international sales growing . 1997 - Revolutionary " Oxford Lifetime Luggage " enables company to become UK market leader in soft luggage almost overnight , and globally recognised within two years . 1998 - Oxford is appointed exclusive UK distributor for HJC helmets .
2004 - Company moves to large , purpose-built premises in Witney , Oxfordshire . 2005 - Cycle products division launched . 2006 - Oxford creates new helmet brand : BOX helmets . 2009 - Oxford sponsors 125 cc GP race winner Bradley Smith . 2010 - Oxford appointed UK distributor for Alpinestars . 2011 - Title sponsorship of Oxford TAG Triumph British Supersport race team , to add to sponsorship of the Buildbase BMW BSB team , Bradley Smith in Moto2 and many more . 2012 - Company wins exclusive distribution for Muc-Off in the motorcycle market , Oxford Products USA launched , launch of B2B website , Oxford-sponsored Bradley Smith finishes stint in Moto2 and
takes first steps into the MotoGP paddock . 2013 - The company ' s 40th anniversary is celebrated with its biggest ever line-up of new products and brands . Oxford Essential Rider Wear is launched . Wins " Large Business of the Year " in the Oxfordshire Business Awards . 2014 - British Prime Minister David Cameron officially opens the company ' s 100,000 sq ft expanded warehouse and office complex . Company wins ' Oxfordshire Business of the Year ' award . Andrew Hammond wins ' Businessman of the Year ' award ! 2015 - Voted as ' Distributor of the Year ' in British Dealer News and Motorcycle Trader , and second successive Motorcycle News ' Distributor of the Year ' award . Major race sponsorship deals with TYCO