International Dealer News 171 Feb/Mar 2023 IDN171 Feb/Mar 2023 | Page 9

THE BRADLEY REPORT

THE BRADLEY REPORT

Ducati - " best year ever "

Ducati ended 2022 - its best year ever in new motorcycle sales terms - with 61,562 motorcycles delivered worldwide (+ 3.6 % over 2021 ), surpassing the 60,000-bike mark for the first time in its history , " despite the global logistics and supply crisis ". Italian deliveries grew by 10 % ( 9,578 units ) - Italy becoming the largest market for Ducati and the Multistrada V4 is the most popular model with 10,716 motorcycles delivered worldwide ( all versions ) during 2022 , and the Ducati sales network continued its expansion reaching a record 821 dealerships worldwide . Ducati CEO Claudio Domenicali is quoted as saying : " This sales result is the outcome of the path that has seen us steadily invest in the development of innovative motorcycles and consistently strive to improve the quality of the products and the experiences enjoyed by our passionate Ducatisti . " In addition , the Ducati brand has never been more loved and desirable , thanks to our extraordinary sporting achievements and our ongoing commitment to making our Ducatisti feel part of a big , welcoming family . Achieving a sales result above the already excellent levels of 2021 in such a difficult year for the entire automotive system is really an important measure of the flexibility with which the whole of Ducati reacted , together with our suppliers and dealers . This flexibility allowed us to contain the impact on delivery delays for our fans ." The United States was in second place with 8,441 units delivered , a decrease of -6% compared to 2021 " due to logistical difficulties and delays in overseas shipments ". The German market grew by + 9 % over 2021 ( 6,678 units ) and is Ducati ' s third largest . The Monster family was Ducati ' s second most popular model family ( 7,971 units sold ), followed by the Scrambler Ducati 800 line-up with 6,880 bikes delivered . " These results add to the extraordinary triumphs achieved by Ducati in the racing world , which has seen the Bologna-based motorcycle manufacturer triumph in MotoGP and WorldSBK , and Ducati now has stores in 96 markets - including the likes of Brunei , Ecuador , El Salvador and Mongolia ".
Claudio Domenicali
Multistrada V4 Rally
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