International Dealer News 169 Oct/Nov 2022 IDN 169 Oct/Nov 2022 | Page 6

STAT ZONE

Italy - motorcycles + 4.56 % to August

The new year started strongly in Italy with motorcycle registrations + 23.31 %, + 27.81 % and + 16.18 % for January , February and March respectively . However , despite an uptick in August , the overall market uncertainty that IDN reported seeing from April onwards has continued . According to the latest available data from ANCMA - the motorcycle industry trade association in Italy - Motorcycle registrations were up in August at 6,870 units (+ 13.50 %). Despite that being the best August since before 2014 , it is historically the first of the five months that define the slower " second half " of the market in Italy - some 75 % of annual new registrations happen in the first seven months . Although the YTD market performance to August is up slightly following several months of decline , at + 4.56 % ( 99,226 units ), it looks like the phenomenal growth that defined the first quarter in Italy will likely play out as a " broadly flat " annual market come the year end . Indeed , the total PTW registrations data for Italy for the period to end of August show an overall market
250,000
200,000
150,000
100,000
50,000
Italy registrations to August
214,154
-3.69 %
206,247
2021 2022
94,903
+ 4.56 %
99,226
PTW MOTORCYCLE
that is already in negative territory at -3.69% ( 206,247 units ). However , though down on 2021 so far , it is still the second-best first eight months for the
Italian PTW market since 2011 . Of the units registered YTD , ANCMA is classifying 107,021 as scooters , which is -10.26 % compared to the first eight months of 2021 . The Benelli TRK 502 / X was again the top selling motorcycle YTD at 5,712 units , which also makes it the third best seller overall behind the Honda SH 125 in first spot and Kymco Agility 125 R16 in second . The BMW R 1250 GS is the second bestselling motorcycle ( 3,132 units YTD ), followed by the Ténéré 700 , Multistrada V4 / S and the Keeway RKF 125 ( recorded as the top-selling ' naked ' style motorcycle YTD with 1,982 units registered ). For the record - Italy was again the largest market in Europe in 2021 with motorcycle registrations + 26.49 % ( 119,079 units ) compared to 2020 - the best for more than a decade . Total PTWs were + 23.58 % for the 2021 full year with a massive 270,232 total units sold - also the best for a decade ( 218,677 units in 2020 , 231,985 in 2019 ). The bestselling motorcycle in Italy in 2021 was the Benelli TRK 502 / X ( 6,543 units ).

Spain - motorcycles + 7.55 % to August

Marking an improvement in the sales action seen in Spain in March , April and July this year , the latest data from ANESDOR - the motorcycle industry trade association in Spain - show that motorcycle registrations in August were + 1.66 % ( 11,518 ) units and that growth for 2022 is firmly established at + 7.55 % YTD ( 119,210 units ). In motorcycle terms this has been the second-best market performance for the first eight months in Spain since before 2009 and only some 1,500 behind the 2019 record . Moped registrations in Spain were
-8.49 % YTD at 10,623 units , but total PTWs were running at + 6.03 % YTD at 129,833 units registered so far . Demand for electric powered PTWs was + 30.9 % in August at 1,068 units . Honda remains market share leader in Spain with a 22.1 % share ( 26,299 units ), followed by Yamaha ( 11.4 %, 13,647 units ), Kymco ( 6.9 %, 8,218 units ), Piaggio ( 6.7 %, 7,940 units ), Sym ( 6.6 %, 7,921 units ) and BMW ( 6.3 %, 7,481 units ). Honda ' s PCX 125 and SH 125I are the top-sellers , followed by the Sym Symphony 125 , Kymco Agility City 125
and Honda Forza 125 . For the record - motorcycle registrations in Spain were + 6.26 % for the full year in 2021 at 165,115 units . The Spanish market had not yet caught up with 2019 registrations though ( 175,585 units ) but 2021 was the second-best motorcycle and scooter market performance in Spain since before 2009 . In total PTW terms 2021 was + 3.26 ( 182,922 units ) - also the second best since before the 2007 / 2009 financial crisis .
160,000
120,000
80,000
40,000
Spanish registrations to August
2021 2022
+ 6.03 %
+ 7.55 %
122,453
129,833
110,845
119,210
PTW MOTORCYCLE

Germany : motorcycles -7.11 % to August

While most of Europe ' s ' Big Five ' major markets ( Italy , France , UK and Spain ) showed motorcycle and PTW registration growth in 2021 , Germany was the primary exception at -11.90 % for motorcycles and -9.71 % for total PTWs . The current year started strongly in Germany , with some good results , but , as predicted by IDN in the last two editions , a downward trend has set in with registrations at -27.39 % ( 11,198 units ) in June , -21.95 % ( 10,394 units ) in July and , according to the latest data available from the IVM ( the motorcycle trade association in Germany ) a somewhat less dramatic -7.96 % decline ( 9,817 units ) for August . For the first eight months of 2022 motorcycle registrations were -7.11 % at 88,581 units - the worst since 2017 . In total PTW terms the German market is essentially flat with new registrations for the first eight months of 2022 running at -0.03 % ( 159,756 units ) - though that is still the second best for the first eight months of the year in Germany since before 2009 and only some 4,250 units lower than the 2020 record .
200,000
150,000
100,000
50,000
Germany registrations to August
159,704
+ 0.03 %
159,756
PTW
95,362
2021 2022
-7.11 %
88,581
MOTORCYCLE
The top selling motorcycle in Germany YTD was the BMW R 1250 GS with 7,084 units sold for an 8.00 % share of the total market - remarkable for a single model - and way ahead of the Kawasaki Z900 in second ( 3,107 units ). Followed by the Yamaha MT- 07 and Tenere 700 , Honda CRF 100 Africa Twin and CB 650 R Neo Sports Café , Kawasaki Z650 , Suzuki SV 650 , Honda CMX 500 Rebel and KTM 890 Duke in 10th spot . With seven models in the top 30 bestsellers , it is no surprise that BMW is ( again ) the runaway market share leader in its home market with a 21.56 % share ( 19,098 total units sold YTD ). Honda is a distant second with a 11.26 % share ( 9,970 units ), followed by Kawasaki ( 11.10 %/ 9,833 units ), Yamaha ( 8.29 %/ 7,347 units ) and KTM fifth ( 8.23 %/ 7,289 units ). The top ten sees Harley-Davidson in sixth followed by Ducati , Triumph , Suzuki and Royal Enfield 10th ( 3.25 % share / 2,883 units sold YTD ). For the record - motorcycle registrations for the 2021 full year in Germany were -11.90 % ( 116,407 units ) with total PTWs at -9.71 % ( 197,540 units ) against 218,778 units in 2020 and 165,311 units in 2019 . In 2020 the German motorcycle market grew by + 16.89 % ( 132,126 compared to a Euro 4 / 5 transition distorted 113,039 in 2019 ).
6 INTERNATIONAL DEALER NEWS - OCTOBER / NOVEMBER 2022 www . idnmag . com