International Dealer News 167 June/July 2022 IDN167 June/July 2022 | Page 28

THE BRADLEY REPORT
The Dax is back

THE BRADLEY REPORT

Honda - 2021 / 2022 full-year results

Honda has reported its Consolidated Financial Summary for the fiscal year ended 31 March 2022 and forecasts for the fiscal year ending 31 March 2023 . For its motorcycle business the company reports sales revenue of 2,185.2bn yen ( a year-on-year increase of 22.3 %) saying that " the increase is due primarily to a sales increase in Brazil ". Operating profit was 311.4bn yen ( a year-on-year increase of 38.7 %) with the increase " due primarily to related favourable sales factors rather than savings ". Honda Group motorcycle unit sales were 17.027m , aa 1,895m increase over the 15.132m units sold in 2020 / 2021 . Consolidated unit sales were also up by 0.457m units at 10.721m . Motorcycle unit sales for the first three months of 2022 were 4.252m , down marginally from 4.541m , reflecting the supply chain and logistics issues that are affecting all manufacturers . The company is forecasting 18.560m motorcycle unit sales for the 12-month period to 31 March 31 2023 . Motorcycle data includes all completed motorcycles , ATVs , Side-by- Sides and power products . In corporate terms Honda stated : " Despite certain unfavourable factors such as the resurgence of COVID-19 , a decrease in automobile unit sales due to the semiconductor supply shortage and an increase in the cost of raw materials , consolidated operating profit for the fiscal year amounted to 871.2bn yen , a year-on-year increase of 211.0bn yen , due primarily to success in reducing costs and controlling incentives , and favourable currency effects . " Consolidated profit for the year attributable to owners of the parent company amounted to 707.0bn yen , a year-on-year increase of 49.6bn yen . The year-end dividend will be 65 yen per share ; total dividends to be paid for
A masterpiece of parts bin engineering , the Honda Hawk 11 creates a café racer from the unlikely bones of the Africa Twin , sharing the same steel frame and 1,084 cc , 100 hp parallel twin . Mix in the wheels and swingarm from the NT1100 , Nissin radial brakes and Showa BPF forks , and the Hawk provides Honda with a low-cost way into a new market segment . On sale in Japan in September at 1,397,000 yen ( around € 10,000 ), there ' s no word yet on when or even whether international sales will follow .
the fiscal year ended 31 March 2022 will be 120 yen per share , an increase by 10 yen per share compared to the previously announced forecast . Total corporate sales revenue was 14,552.6bn yen ( a year-on-year increase of 10.5 %); with an operating profit of 871.2bn yen ( a year-on-year increase of 32.0 %). For the record , Honda ' s automobile business sales revenue was 9,360.5bn yen ( a yearon-year increase of 6.6 %).
The Dax is back
By Ben Purvis
After 41 years the Dax is returning to Honda ' s European line-up - ST125 Dax joins the Monkey and MSX125 Grom in Honda ' s unique European mini-bike line-up . The Dax got its name from the Dachshund dog , with its short legs and long body , and the 2022 comeback iteration is based on the unique T- shaped frame which extends from under the seat to the chrome handlebars , in pressed steel , has an aircooled 124 cc SOHC two-valve EURO5 engine , centrifugal clutch and fourspeed gearbox with 31 mm USD forks , twin rear shocks , 12 in blacked-out mini-bike wheels and ' balloon ' tyres . " The 23YM Dax keeps the unmistakeable iconic look of the original , with the frame ( which also houses the fuel tank ) providing plenty of strength for two-up riding . The balloon-like tyres allow effortless around-town agility . Lighting is full LED , and the Dax features a striking , compact negative LCD display and pillion grab rail ". It is available in two colour options - Pearl Nebula Red and Pearl Cadet Grey .
NX500 to leverage Dominator heritage
The golden era of the Dakar rally in the late 80s and early 90s is the latest retro trend that manufacturers are tapping into and with a glittering record from that period , Honda can ' t be blamed for making the most of it . With the Africa Twin already proving a success and plans to revive the Transalp name on an upcoming 750 cc twin derived from the upcoming Hornet 750 that will debut later this year , Honda ' s adventure bike range is looking increasingly strong . Next , the company seems set to revive the Dominator - previously offered in a host of capacities from the 1980s until the early 2000s . Honda has just filed for rights to use the trademarks ' NX ' and ' NX500 ' on future motorcycles , reviving badges that were last used on Dominators from the NX125 to the NX650 . These days Norton holds a trademark on the Dominator name , potentially preventing Honda from using it , but by reviving the ' NX ' badge there ' s no doubt what Honda is alluding to . While old Dominators were single-cylinder machines , sitting below the Transalp and Africa Twin in Honda ' s range of adventure bikes , the new NX500 is likely to be a twin . In fact , the clearest route to creating a successful Dominator revival is to give the CB500X adventure bike a 1980sinspired restyle and the new name , bringing its nomenclature and appearance into line with the Africa Twin . That would mean it uses the same 471 cc engine as the CB500 range and the upcoming CL500 scrambler that Honda is expected to launch later this year , using the CMX500 Rebel as its basis . Honda ' s rivals are already jumping on the Dakar-inspired trend , most recently with Ducati ' s DesertX and MV Agusta ' s Lucky Explorer 9.5 and 5.5 models , which all take their inspiration from the Dakar-winning Cagiva Elefant . BMW ' s R nineT Urban G / S and Moto Guzzi ' s V85 TT have also adopted 80s-inspired adventure bike looks . Honda ' s own Dakar winners of the era were all ' NX ' branded , albeit pure prototype bikes in the form of the NXR750V and NXR800V machines that took four consecutive victories from 1986-89 , spanning the absolute peak of the Dakar rally ' s popularity . Although a trademark isn ' t a guarantee that a bike will reach production , it is a reliable pointer to the bikes companies are developing , and given the ease with which Honda could cash in on its racing success at the very event that others are paying tribute to , it would be crazy not to consider capitalising on it .
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