Everyone in the industry - dealers , distributors and vendors - are starting to figure out that , regardless of when internal combustion engined PTWs are finally phased out , electrification is here to stay and with us now . While some markets have already announced cut-offs for new ICE models ( motorcycle and automotive ), the reliability and environmental credentials of the new PTWs that will be sold between now and then will ensure that it will be a " soft transition ", with ICE units still likely to be coexisting with E-power for at least a decade after the final hydrocarbon burners are made . However , that doesn ' t mean that our industry should be slow to embrace the business opportunities that electrification can deliver right now . KTM and other OEMs are showing the way in terms of branded and established eBike brands ( power assist units , ' Pedelecs ' etc .), and as new consumers find that their local
www . idnmag . com motorcycle dealership is a forwardfacing palace of fun rather than a witch ' s coven where only bad things happen , then the early adopters will get to share that love . One such is Dutch brakes specialist Moto-Master . Historically best known for its MX , Enduro , off-road and street calipers , discs , pads and kits , the company also and already offers dealers access to an extensive line of aftermarket upgrade brakes for eBikes . By introducing FLAME and NITRO discs for eBikes , Moto-Master is entering the bicycle world with the same proven technology and brand reputation that made it a leading motorcycle aftermarket and competition manufacturer . Moto-Master ' s Rolf Verhagen told IDN that " the legendary FLAME series brake disc is the perfect solution for sportive eBike riders looking for more control and brake power . It offers optimal cooling and unsurpassed smooth , predictable braking action - allowing riders and racers to brake harder . FLAME is made from specially hardened premium quality stainless steel , available in 160 , 180 , 203 and 223 mm . " Moto-Master NITRO bike series discs are the ideal every day runner in the range . They offer innovative design and a performance enhancement that still meets our top quality standards - they are available in 140 , 160 , 180 and 203 mm - and to relocate the OEM caliper to match oversize brake disc diameters , we have a wide range of caliper adapters . " The Moto-Master bicycle offering is completed by a wide range of brake pads available in six different sintered and organic compounds , each tailored to exceed the various demands of each individual rider , with all applications covered - from every day commuting to downhill racing ." www . moto-master . com
Wunderlich hires Herbert Schwarz
Wunderlich , Germany , Managing Director Frank Hoffman has hired former Touratech founder and former CEO Herbert Schwarz as a figurehead at the Grafschaft-Ringen ( Bonn area ) BMW parts and accessory specialist . Hoffman is quoted as saying : " There is so much strength and energy in our brand , and we have far-reaching strategic steps planned for the future . Herbert Schwarz is an authority in the motorbike industry , an insider , a passionate rider , who needs little introduction . I am very pleased that he will be taking on the role of Brand Manager and Brand Ambassador at Wunderlich ."
Describing his motives for getting involved with Wunderlich , Schwarz said : " For me , Wunderlich has become the most innovative and creative company in the field of accessories for motorbikes in recent
years , and I am very pleased that I can contribute my more than 30 years of experience as an entrepreneur , journalist and rider to the company ' s continued success ." www . wunderlich . de news ROOM
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BRIEFS
Yamaha has been voted three Red Dot design awards for 2022 - for the YZF-R7 and MT-09 motorcycles , and for its SuperJet PWC . " These honours mark the 11th year in a row - every year since 2012 - that a Yamaha Motor product has received a Red Dot Design award ".
BMW has hoovered up three wins in Motorrad Magazine ' s " Motorcycle of the Year 2022 " awards , with four second places and one third spot . The BMW M 1000 RR was voted first place in the " Sports Bikes " category , the R 1250 RS took the " Best Tourer / Sports Tourer " award , with the R 1250 GS / Adventure picking up the " Enduro / Supermotos " segment win . Second place awards went to the BMW S 1000 XR (" Crossover "), the BMW R 18 / Classic (" Chopper / Cruiser "), R 1250 R (" Naked Bikes ") and to the BMW R nineT / R nineT Pure in the " Modern Classics " category ( in which the R nineT Scrambler was also voted third ).
Honda has won ' Product Design 2022 ' Red Dot design awards for the NT1100 motorcycle and ADV350 scooter .
Motul has partnered with British brand Ariel Motor Company . Core business for Ariel is the manufacture of hand-crafted , Honda engine high-performance recreational vehicles , with the Ariel Atom proving an international success on both road and racetrack . In 2014 , Ariel added the highperformance Ariel Ace motorcycle to its range .
December 2021 saw sales of electric cars in Europe overtake diesel models for the first time , with the switch to battery-powered vehicles enjoying record growth on the back of government subsidies and emissions regulations . More than 20 % of new cars sold across 18 European markets , were powered exclusively by batteries , while diesel cars , including diesel hybrids , accounted for less than 19 % of sales . Some 176,000 battery EVs were sold in western Europe during December alone , an all-time record and more than 6 % up on the year-ago number .
German workshop diagnostics specialist Hella-Gutmann has been acquired by French automotive supplier Faurecia . The H-G flexible allbrand ' mega macs ' motorcycle diagnostics and troubleshooting systems and software are a popular choice for motorcycle workshops in Germany .
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Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com