International Dealer News 166 April/May 2022 IDN166 April/May 2022 | Page 32

THE BRADLEY REPORT

THE BRADLEY REPORT

Suzuki Q3 financials By Ben Purvis

Figures from October-December 2021 show that Suzuki ' s global motorcycle sales grew in the third quarter of its financial year , by + 14.9 % year-on-year , reaching 8.4bn yen , with higher-end models , including the new Hayabusa , and depreciation in the value of the yen responsible for the increase . However , the increase in profit from Suzuki ' s motorcycle arm was only 0.1bn yen ( a + 7.8 % increase on the same period in 2020 ) thanks to rising raw material prices , taking it to a total of 2.3bn yen . For the nine-month period from the start of FY21 , Suzuki ' s motorcycle sales rose to 1,206,000 , an + 8 % increase on the same period in 2020 , but still substantially lower than the 1,344,000 bikes sold in 2019 .
However , in Europe , the company ' s sales for April-December 2021 were down by 1.1bn yen , from 22.8bn yen in the same period of 2020 to 21.7bn yen in 2021 . Those numbers reflect 22,000 Suzukis sold in Europe from April-December 2021 , a drop of -29.1 % year-on-year . It was worse still in North America , where 22,000 bikes were also sold in the first three quarters of the financial year , but for a decline of -40.8 % on the same period in 2020 . There were substantial increases elsewhere , particularly Asia , where 975,000 Suzukis were sold in the period , up + 11.2 %. In total , during the first three quarters of 2021 , Suzuki ' s net motorcycle sales came to 183.7bn yen , up 38.3bn on the same period in 2020 .
For the full year to the end of March 2022 , Suzuki ' s latest forecasts predict 1,616,000 bike sales , up from 1,535,000 the previous year , with Europe and America again set to see decreases . European sales are
expected to come in at just 30,000 units , down from 39,000 in FY21 , while North American buyers are only expected to account for 31,000 bikes , dropping from 46,000 in the prior period .

Dot Motorcycles reborn By Ben Purvis

The name Dot Motorcycles is not one of the best-known British brands , but it has its roots in the very earliest days of motorcycling , and even has a TT trophy win to its name . The company has been revived with a duo of Kawasaki-powered twins after decades of lying dormant . The Dot Demon scrambler and Dot Reed Racer café racer are both based around the same artistically-crafted steel trellis frame , housing the parallel twin engine from Kawasaki ' s Z650 and tailor-made to each customer ' s demands . Each model makes 69 hp , like the Kawasaki they ' re based on , but weighs only 169 kg to gain a performance boost compared to the mass-manufactured donor bike .
Identical Brembo brakes are used on both Demon and Reed Racer , with twin 300 mm discs and four-pot , radialmount
calipers at the front and a 220 mm disc and single piston caliper at the rear . Despite their very different
styles , the bikes both have the same 1,438 mm wheelbase and Showa suspension and use 17 in wheels at both ends , alloy on the Reed Racer and wire on the Demon . Each bike is built to order to a customer ' s own specifications . The brand was founded in Manchester in 1903 and scored a twin-cylinder class win at the Isle of Man TT in 1908 . The company manufactured bikes until 1932 , returning to small-scale production with a focus on competition machines in 1948 . A team award at the 1951 Ultra Lightweight TT followed , along with an increased focus on trials and scrambling , and success during the 50s and 60s . Manufacturing had ceased by the early 80s .

Classic Legends revives Yezdi By Ben Purvis

The trend of reviving deceased bike brands has spread beyond the obvious global names with the relaunch of Yezdi - a big name in the history of domestic Indian-sold , Indian-made motorcycles . Yezdi has been revived by Classic Legends , the Mahindra-owned subsidiary company behind the revival of Jawa and BSA . From 1973 to 1996 , Yezdi was the name used on licencebuilt Jawas manufactured by Ideal Jawa in India , which had been making the Czech-designed machines since 1960 . With Jawa itself now an Indianowned enterprise , it makes sense for the Yezdi name to be reintroduced for the Indian market , although it ' s not yet clear whether the company will be offering it elsewhere .
Since Classic Legends has taken a very retro approach to the new Jawa range , the Yezdi brand is an opportunity to sell some less overtly old school machines ; all three initial models have 17 " rear wheels and are very traditional in their styling and engineering . The Yezdi Roadster is
effectively a modified version of the Jawa 42 , with an 18 " front wheel and similar chassis and styling . The 19 " front-wheeled Scrambler has a more off-road look , but similar mechanicals , while the rear mono shock Adventure , with its 21 " front wheel , is a very clear competitor for the Royal Enfield
Himalayan , right down to the styling and the luggage racks either side of the fuel tank . Mechanically , all three Yezdi models use the larger 334 cc version of Jawa ' s single , with a 5 mm bore increase to boost capacity from the 293 cc of most current Jawa models .
32 INTERNATIONAL DEALER NEWS - APRIL / MAY 2022 www . idnmag . com