International Dealer News 165 Feb/Mar 2022 IDN165 Feb/Mar 2022 | Page 6

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STAT ZONE

NEWS

BRIEFS

The MIC reports that new motorcycle and scooter sales among the leading brands included in its data capture were up for the full year 2021 , with sales of all on-road motorcycles ( including scooters , on-highway and dual ) up by + 14.2 %. This is a second consecutive of growth , with sales now + 21.8 % across all categories ( scooters , on-highway , dual and off-highway ) since 2019 . Scooter sales are up 19.6 % over 2020 and 31.4 % over 2019 . On-highway motorcycle sales are up 12.9 % over 2020 . Dual sport models were up 18.6 % over what was considered a monster year of sales in 2020 , which saw a 46.2 % increase in sales over 2019 . Interest in off-highway motorcycles continues to be strong with a two-year increase of 42.9 %.
According to UK motorcycle industry association MCIA , November 2021 saw Super Soco become the first ever 100 % electric brand to feature in the UK ' s top ten best-selling PTWs - outselling far more established manufacturers such as Suzuki , Ducati , Aprilia and H-D . Super Soco also remained the UK ' s bestselling electric powered two-wheeler ( e-PTW ) brand YTD , with its market share rising to 29.57 %. Its CPx maxi-scooter was holding steady as the top-selling electric model , accounting for 20 % of e-PTW sales for the YTD and 33 % of e-PTW sales for November .
Provisional figures from Piaggio for its 2021 financial year to 31st December put consolidated net sales at approx . € 1.668m (+ 27 % from € 1.313.7m in 2020 ) with a net financial position of approx . € 380m (+€ 43m from € 423.6m in 2020 ). Capital expenditure is said to have been + 10 % at € 154m in 2021 . CEO Roberto Colaninno : " The preliminary figures show that we are gradually moving out of the deterioration that developed during the pandemic . A healthy upsurge in sales can be seen on all markets and this suggests a positive trend in turnover ." A number of problems with material supplies and inflation rates continue , but we are ready to meet this situation ."
Citing a January 2022 Interbrand report , Piaggio Group (" Europe ' s largest scooter and motorcycle manufacturer ") says that in 2021 , the Vespa brand value totalled € 906m . " Vespa is much more than a mobility brand , it symbolises art , design , technology and fun ," said Michele Colaninno , Director for Strategy , Products & Innovation . " Vespa is an icon of style : its uniqueness makes it one of the most admired and desired brands , belonging to the premium space as well as fashion and lifestyle brands ."

German motorcycle registrations -11.90 % 2021

While most of Europe ' s ' Big Five ' major markets ( Italy , France , Spain , UK ) are showing PTW registration growth in 2021 , Germany is the exception . Data from the IVM , the motorcycle industry trade association in Germany , shows 2021 full year new motorcycle registrations having been down in Germany by -11.90 % ( 116,407 units ). This is up compared to the prepandemic levels seen in Germany in 2019 ( 113,039 units ), but down against 2020 ( 132,126 ) as a result of what appeared at the time to be a disproportionately strong German market recovery surge in the second half of 2020 . In total PTW terms , the German market was -9.71 % ( 197,540 units ) compared to 218,778 units in 2020 and 165,311 units in 2019 . For context though , 2021 has remained a " good year " for the German market - in motorcycle sales terms , 2021 was the third strongest year since before the 2008-2010 financial crisis and was the second best since then in total PTW terms . BMW remained motorcycle ( and overall ) market share leader with 26,699 motorcycle units sold for a
The latest data available from JAMA ( the automotive trade association in Japan , which includes representation of motorcycle manufacturers among its membership ) shows exports of Japanese made motorcycles to Europe ( over 250 cc ) growing in 2021 ( for the first time in four years ) at + 36.55 % to 177,567 units for the full year - the fourth highest since 2010 . Japanese made motorcycle exports to USA were + 73.37 % for the full year 2021 at 74,429 units . Globally the Japanese factories were + 40.31 % in motorcycle export terms at 323,108 units - the strongest export performance from the Japanese factories since 2018 .
300,000
200,000
100000
PTW
22.94 % market share - BMW had eight models in the top twenty-five best sellers in 2021 . Honda was second ( 12.42 % share / 14,459 units sold ), KTM third ( 11.74 % share , 13,664 units ), Kawasaki fourth ( 10.47 % share , 12,191 units ) and Yamaha fifth ( 7.5 % share , 8,730 units ), followed by Harley- Davidson , Ducati , Triumph , Suzuki and Husqvarna . Unsurprisingly , the top selling model was BMW ' s R 1250 GS ( 9,377 units sold ), followed by the Kawasaki Z900 and Z650 in second and third , Yamaha
In total PTW terms , shipments to Europe were + 37.14 % ( 197,651 units ); total PTW shipments to USA were + 57.32 % at 128,842 units for the full year and , globally , + 40.08 % at 437,042 PTW units were exported from Japan to all markets - the highest level since 2018 . The increasing number of units being made by Japanese manufacturers elsewhere in Asia , the US and South / Central America goes some way to providing historical context for the data . Most of the Japanese made machines coming into Europe are of higher value , larger displacements . Most of their overseas factories are primarily engaged in making and
Japanese motorcycle exports
177,005
2019 2020 2021
130,038
177,567
300,000
200,000
100,000
90,000
60,000
30,000
German full year registrations
2019 2020 2021
59,320
197,540
42,931
218,778
71,429
165,331

Japanese made motorcycle exports to Europe + 36.55 % in 2021

MOTORCYCLE
MT-07 in fourth , just ahead of Honda ' s CRF1100L Africa Twin in fifth . For the record - the 2020 full year saw the German motorcycle market grow by + 16.89 % with 132,126 units sold ( theoretically ), compared to 2019 at 113,039 units . However , that apparent 16.89 % growth in the worst pandemichit year was distorted in the final quarter of 2020 by the rush to preregister unsold Euro 4 models before the December 31st final extended deadline for doing so - all units registered since January 1st , 2021 , have been Euro 5 compliant machines .
selling scooters and smaller capacity units in and for ' emerging ' markets ( where import tariffs are high ) and in making ATV / UTV units - especially in the United States , where demand for such machines is at its highest and grew strongly in 2020 . For the record - annual worldwide Japanese made motorcycle and moped exports ( all PTW ) fell off a cliff in 2009 to 583,879 from over 1 million in 2008 , having peaked at 1,641 million units in 2000 . They have continued to decline most years since then . Most recently they were 463,123 units in 2017 ; 456,758 in 2018 ; 386,379 in 2019 and 311,998 in 2020 .
450,000
300,000
150,000
2019 2020 2021
113,039
307,412
132,126
2019 2020 2021
230,288
116,407
323,108
6 IDN - FEBRUARY / MARCH 2022
EXPORTS TO EUROPE
EXPORTS TO US
WORLDWIDE EXPORTS