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Finland based Duell acquires Dutch MX specialist distributor TMV
FEB / MAR ’ 22 ISSUE # 165
THE BRADLEY REPORT
PAGES 24-25
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Duell Oyj , the fast-growing Finland based distributor and brand owner , has continued its acquisition programme with the addition of Techno Motor Veghel BV ( TMV ) to its international network . A well-known Dutch importer and distributor of motocross and off-road products , TMV was founded in 1976 and is based in the so-called motocross hub of the Netherlands , Veghel , where it is surrounded by numerous well-known motocross tracks and motorcycle industry vendors . As a leading distributor of powersports products in the Nordic aftermarket , Duell has leveraged its strength in northern Europe to embark on an ambitious expansion plan in recent years . In 2019 , Duell bought the previously Swedish owned Halvarssons and Lindstrands apparel brands . After deciding to establish its own UK Duell subsidiary , it added Netherlands based IGM Trading and Grand Canyon GmbH in 2021 , followed by acquiring the French Tecno Globe accessory business . Duell ' s growth was dramatic even before the recent additions to its network - in 2020 the company reported sales growth from € 25m in
TMV CEO Herman Zijerveld ( left ) with Jarkko Ämmälä , CEO of Duell Oyj ( center ), and Klaas Biermann ( right ), the owner of TMV .
2013 to € 60m in 2020 . Last year saw another significant step in Duell ' s history as the company was listed on the Helsinki Nasdaq First North
Growth market at the end of the year and reports that " Duell ' s first quarter as a listed company got off to a good start as the company reported strong revenue growth ". Jarkko Ämmälä , CEO of Duell Oyj , commented on the TMV acquisition , saying : " We are very pleased with the acquisition we have just completed , which will again strengthen our position in Europe , this time especially in the motocross market . " TMV is a very strong and well-known player in motocross , so the transaction is very important for us . We are actively seeking growth in the European market and are now one step closer to achieving our goal . All TMV employees are moving to Duell , and we are delighted to have more top talent joining us . Together , we will accelerate the growth of our company in the Benelux region and elsewhere in Europe .” For TMV , previously a sister company of off-road foam air filter specialist
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