Some dates are provisional " check before you buy "
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Based on information as at 9 / 12 / 21
2022
Motor Bike Expo ( MBE ) Verona , IT • Jan 13-16 www . motorbikeexpo . it
AIMExpo Las Vegas , USA • Jan 19-21 www . aimexpousa . com
Motorama Madrid Madrid , ES • Feb 4-6 www . motorama . es
MotorBeurs Utrecht , NL • 24-27 Feb www . motorbeursutrecht . nl
Salon du 2 Roues Lyon , FR • Mar 3-6 www . salondu2roues . com
Motosalon Brno , CZ • Mar 3-6
Warsaw Motorcycle Show Warsaw , PL • Mar 11-13 www . motorcycleshow . pl
Roma Moto Days Rome , IT • Mar 11-13 www . motodays . it
Mecanic Show Pecquencourt Pecquencourt , FR • Mar 13-14
Tokyo Motorcycle Show Tokyo , JP • Mar 25-27 www . motorcycleshow . org
BikerFest Lignano Sabbiadoro , IT • May 19-22 www . bikerfest . it
Bike Shed Show London , UK • May 26-30 www . bikeshedmoto . com
Isle of Man TT IOM , UK • May 29-Jun 10 www . iomtt . com
BMW Pure & Crafted Berlin , DE • Jul 1
BMW Motorrad Days Berlin , DE • July 2-3
World Ducati Week Misano World Circuit , IT • Jul 22-24 www . ducati . com
INTERMOT Cologne , DE • Oct 4-9 www . intermot-cologne . com
Salao Duas Rodas Sao Paulo , BR • Nov 1-6 www . salaoduasrodas . com . br
EICMA (# 79 ) Milan , IT • Nov 8-13 www . eicma . it
Letter from Italy - Passionate People
" Well , yes , we did exhibit at EICMA . We excited , we enjoyed , and we witnessed the start of an exciting recovery - for the show and for the industry . " The value of meeting distributors , dealers and the riders who are the end users of our products has always been high - but ' now more than ever ' getting back in front of the industry face-to-face was important , so we had no hesitation in doing so . " Newfren chose to take part in the first post-pandemic edition of EICMA because we felt it was right to make ourselves available for contact with our customers at the first available opportunity . " It was a choice that we made without any doubts , even though we were aware that , given the still difficult situation , the attendance would be reduced and the risks still there . " However , maximum seriousness in observing precautions and rules to contain contagions were implemented professionally by the organisers and observed diligently by us on our booth and by the visitors in the aisles . " As the 78th edition of EICMA now recedes in our rearview mirror , our judgement is that it was a success and that the enthusiasm of dealers and riders for being present at EICMA 2021 was overwhelming . " At the Newfren stand , we met dealers and distributors from countries as far away as South Korea , thus confirming that the Milan International Motorcycle Show is still
Bihr adds Spain to its Arai distribution network
Pan-European distributor Bihr has extended the list of markets in which it sells Arai helmets to include Spain . Arai is announcing to have reached an agreement with Bihr to become the distributor of Arai helmets in the Iberian market effective as of November 2021 . The distribution of the Arai products will be managed by Bihr Iberia , the Bihr Group division that " serves our Iberian retailers with industry-leading rider gear brands ," said Christophe Piron , CEO of Bihr . " We are honoured to have the opportunity to distribute Arai products in Iberia . Arai has a fantastic range with a safety reputation that is second to none . Our partnership with Arai in France , Germany , UK , Switzerland and Belgium has been extremely successful and we are thrilled to expand it into
Iberia ," he added . Michio Arai , CEO of Arai Helmets Ltd ., is quoted as saying : " We are very pleased to have found an agreement
by Elisabetta Quadrini
recognised as the only unmissable professional event for two-wheelers , and we welcomed many of the riders who raced their season with Newfren products . " At the Newfren stand we met a lot of passionate people . " Now , after the ' face-to-face ' can come the equally vital ' virtual '. We have let all the distributors and dealers who were not able to be there in person know that they can now connect with us digitally - this way nobody is left behind , and nobody is disadvantaged for their decisions . " We continue to believe that the enthusiasm that animates each of our days and each of our projects should be our guide - once again we have had confirmation that this ' belief ' proves us right . " Thanks to those who continue to appreciate high quality Italian design and technology of all kinds , and now for the next edition in the ' Meet Newfren ' system !" The ' Meet Newfren ' channel can be found on the company ' s website at www . newfren . com
with Bihr to distribute our helmets in Iberia . The Bihr team has clearly demonstrated its ability to distribute our products in several other European countries , and we are more than happy to expand our collaboration to Iberia ." www . mybihr . com
8 INTERNATIONAL DEALER NEWS - DECEMBER 2021 / JANUARY 2022 www . idnmag . com