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NEWS
BRIEFS
MV Agusta has announced that its Superveloce Ago won the title of " Best bike of the show " at the recent EICMA expo at Milan in November 2021 . Organised by Motociclismo magazine , the new three-cylinder collected 47.2 % of the votes given by 12,567 attendees . Second place went to the Aprilia Tuareg with 19 %, while the Moto Morini X-Cape took third with 7.9 %.
Piaggio Group has signed a Memorandum of Understanding agreement with BP to accelerate electric mobility in Europe , India and Asia - the collaboration will be focused on the rapidly expanding market of two- and three-wheeled electric vehicles . The goal is to develop a series of integrated services such as electric vehicle charging , interchangeable battery systems and stations and vehicle leasing solutions . " The collaboration with BP will help us to realise our ideas and offers to revolutionise mobility ", declared Michele Colaninno , Chief of Strategy and Product of the Piaggio Group .
The name of the Belgium based manufacturer formerly known as Bullit Motorcycles has been changed . The owners decided that a new , futurefacing corporate identity was required , one that feels more contemporary to take the company in new directions and into new markets . The answer ? Say hello to Bluroc Motorcycles . At present the retro modern brand specialises in small displacement Naked style and Scrambler models , selling mostly in the UK , Netherlands , France , Germany , Belgium and Portugal .
Bringing the Worlds Together - INTERMOT 2022
Following the change of show management , with Alexander Wolff taking over as the Director of INTERMOT , Koelnmesse , the Cologne , Germany International Exhibition Centre that stages and hosts INTERMOT for the German Motorcycle Industry Association ( IVM ,) has not only reconfirmed that the 2022 expo is going ahead , but released a detailed plan of initiatives that are intended to reboot the show and get momentum back into the event after what will , by October 2022 , have been a massive four-year gap since the prior iteration . In fact , there never has been any real
" 1,000 exhibitors from 40 countries "
doubt that INTERMOT would be back , when it was safe to do so , but the motorcycle industry loves a good rumour ! In that time , former long-time Director Ingo Riedeberger has taken up the challenge to organise Koelnmesse ' s new urban mobility and future transport initiative polisMobility ( May 2022 ). Riedeberger had successfully reestablished the industry ' s German show at its Cologne spiritual home after the decision to end the old IFMA and move to Munich in 1998 , with the then newly conceived INTERMOT backed by a rebuilt domestic trade association structure . Wolff joined Koelnmesse in 2006 , just as INTERMOT " came home " and has gathered extensive international expo experience since then as Director of CCXP COLOGNE ( among other projects ), which he will continue to lead .
With his personal passion for motorcycling ( yes , the INTERMOT Show Director is an Aprilia Dorsoduro 900 owner and self-confessed Supermoto enthusiast ), he brings a detailed knowledge of the industry to his new role . In his career to date at Koelnmesse , Wolff has proven himself as a sales manager and contributed to the success of well-attended trade fairs with a strong event feel . His is the task to now plan the next steps in INTERMOT ’ s further
Alexander Wolff , Director of INTERMOT , a self-confessed Supermoto fan .
development and address a complex matrix of issues , not least the Covid enforced gap in INTERMOT ' s customary biennial frequency and the impact that the pandemic has had on exhibitor and visitor expectations . At this stage , Wolff is projecting around 1,000 exhibitors from 40 countries , and if prior patterns are anywhere near repeated , there will be visitors ( trade and otherwise ) from over 100 different countries . The rider attendance is the big variable though , but as has been seen elsewhere recently , there remains a public demand and enthusiasm for opportunities to see and feel the metal at close quarters - motorcycling has retained its visceral appeal and
October 05-09 , 2022
emotional connection - and with 53,000 trade visitors and 220,400 visitors in total in 2018 - and a typically northern European riding style crowd of genuine and genuinely high mileage riders - there is no reason , at this stage ,
" worlds of experience and new themes "
to assume that total numbers will not at least approach the 200,000 mark a year from now . As recent events have shown , reports of the demise or demand for , and attendance at mainstream motorcycle industry expos , have been greatly exaggerated ! For 2022 Wolff and the huge support and services team he can draw on at Koelnmesse are planning a wide range of initiatives that will go a long way towards reimagining the event ' s ability to " speak to " young target groups , and to target consumer groups with not , as yet , established affinity for two-wheelers . The potential to do so in Germany ( of all markets ) is huge with the PTW opportunities for Generation Y ' Millennials ' due to the B196 driving licence , and massive potential for younger ( 1997-2010 ) Generation Z ' Centennial ' consumers
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64 INTERNATIONAL DEALER NEWS - DECEMBER 2021 / JANUARY 2022 www . idnmag . com