<<< Continued from cover influencers , technicians and communication professionals ( 35 % |
Photo courtesy EICMA |
from abroad ) taking advantage of the exclusive press day on the Tuesday . " The success of EICMA 2021 with the |
public did not end in the halls , but expanded to the outdoor spaces of the event which , as well as hosting the exclusive tribute to the career of Valentino Rossi , this year presented a rich and consolidated programme of exhibitions , performances , races and test ride opportunities which were greatly appreciated by the lovers of two wheels . " First of all ," the Chairman of EICMA Pietro Meda , said , " I want to underline that we concentrated our efforts to apply the rules on the control of the accesses very strictly , which entailed a major organisational effort in collaboration with Fiera Milano and with the approval of the exhibitors . " The great presence of the public allowed us to reassert the international centrality of our appointment and to project it again into the future . Over the past few months , we have strongly promoted |
the correct behaviour during visits , necessarily also relying on the common sense of fans during their visitor experience . In the light of the restrictions in force , that result achieved is the best result possible . It is a test of strength made possible thanks to the trust of the exhibitors and their loyalty to the public , who responded with great enthusiasm . Our sincere thanks go to them ." Paolo Magri , CEO of EICMA , is quoted as saying that " it was precisely the commitment of the companies in the sector and of the partners that was decisive - the commitment to channel the great desire for two wheels that is coming from the market into a unique package of global opportunities and to display the results of the investments of the industry of reference and the future of mobility on two wheels ." The date for EICMA 2022 has been set for 8 to 13 November . |