Benelli 110th anniversary
By Ben Purvis
according to riding style . " Transition from oil cooling to liquid cooling allows for better thermal conditioning of the motor and inverter , which translates into the ability to work with greater torque and power density which , even with a smaller in volume and lighter motor , leads to greater acceleration . Among perceptions in riding an Energica motorcycle with an EMCE engine , we find above all an improvement in handling ." Livia Cevolini , CEO of Energica Motor Company S . p . A ., is quoted as saying : " We constantly receive messages of appreciation from our customers , and this is why we continue to advance and develop in order to maintain our edge over all others , and it ' s our determination to keep this edge into the future ." www . energicamotor . com
Giuseppe , Giovanni , Filippo , Francesco , Domenico and Antonio Benelli founded the company in 1911 .
Benelli might not have an unbroken history , but 2021 is the 110th year since the company was founded in Pesaro , Italy , in 1911 . It ' s proving to be a successful year for them , too . In Italy , the TRK 502 became the nation ' s best-selling motorcycle in the first half of 2021 , with Benelli ' s sales from January to June outstripping its entire 2020 registrations in the country . In the first
allowing a support infrastructure to be rapidly built , ensuring fresh batteries are always near to hand . More intriguing is the company ' s commitment to creating new products , targeting the space between cars and motorcycles and the market between scooters and power-assisted bicycles . In the former , the plan is to create leaning multi-wheel machines derived from the 2019 MW-Vision , a roofed three-wheeler with bike-like controls and the ability to tip into corners , but something approaching car levels of safety . The assistance of the computerised stability systems Yamaha learned
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with its MOTOBOT and MOTOROiD self-riding bike development projects means that these vehicles are intended to offer the advantages of bikes in terms of taking up relatively little space on the road , but to be easy for anyone to use regardless of experience . The MW-Vision featured a series-hybrid powertrain , with a petrol engine operating as a generator to recharge batteries driving an electric drive system . Further down the range , in the subscooter segment , Yamaha ' s TriTown concept - a leaning three-wheeled scooter that you stand up to ride - has already been made in limited numbers for a pilot project in Japan to test its popularity . It now appears set to be more widely produced , although at the moment it ' s not clear whether Yamaha intends to sell them directly to the public or if they ' ll be used for bike-sharing schemes where they ' re rented as needed . The idea is that , like the electric scooters used by some rental schemes already , they will be able to be used like a bicycle , without the need for licences and registrations .
TRK 502
six months of 2021 , Benelli sold 3,975 TRK 502s in Italy , convincingly ahead of BMW ' s R1250GS ( 2,770 units ) in second place . The achievement is particularly notable as Benelli was expected to launch several new models for 2021 , including the much-anticipated TRK 800 , but with most of the world in lockdown at the end of 2020 , the company opted against unveiling bikes that weren ' t immediately ready for sale . Benelli has , however , confirmed that it will be appearing at the revived EICMA show in November this year , suggesting that there will be new model news from the company .
In the meantime , to mark its anniversary , Benelli has designed a special celebratory logo incorporating its signature lion symbol and the dates . The logo is set to appear at a variety of events , including the planned Benelli Week 2021 , held in the company ' s Pesaro home from 13-19 September . Benelli CEO Yan Haimei said : " We are really proud to celebrate the first 110 years of Benelli ' s history , a story built not only on values , intuition and dreams , but also a story of men , ideas , talent and genius . A story that we carry forward with great pride and a strong sense of responsibility , dedication and passion ."
INTERNATIONAL DEALER NEWS - AUGUST / SEPTEMBER 2021 33