International Dealer News 162 Aug/Sept 2021 IDN162 August/September 2021 | Page 22

Moto Future

Harley launches tech-rich lower priced LiveWire One

Harley-Davidson has acted on its plan to evolve LiveWire as a standalone brand and acted on the stinging criticism it received from dealers , riders and the media alike by launching LiveWire ONE - with a $ 21,999 MSRP - some 35 percent less expensive than the original LiveWire . It has also responded to the criticism that the original 2019 LiveWire really hadn ' t been evolved from the 2014 prototype ( falling way short of the technology expected from such a project ) by stacking the new model with tech features that will give Zero Motorcycles and others something to worry about - especially at this price point . " Built for the urban experience , with personality and soul , and the power and range to ' take you beyond ', it is immediately available to order online at LiveWire . com in addition to select LiveWire dealers - initially 12 incoming LiveWire brand dealers in California , New York and Texas ." Jochen Zeitz , Chairman , President and CEO of Harley-Davidson , is quoted as saying : " As part of the Hardwire Strategy , we made a commitment that Harley-Davidson would lead in electric . " We recognised the pioneering spirit and brand value in LiveWire for our community and took the decision to evolve the original LiveWire motorcycle into a dedicated EV brand . The new LiveWire ONE builds on the DNA of Harley-Davidson , but with the electric focus and ambition of the new
LiveWire brand . " Harley-Davidson and LiveWire will continue to rewrite the motorcycle rulebook and we are excited about this next chapter in our legacy ." LiveWire ONE is being billed as the " bike with a pulse " - a ' Haptic heartbeat ' to be exact , " adding a touch
of humanity to electricity ," as a bike that is digitally connected - " stream directions , monitor alerts , and track your recharge status " and as having " instant acceleration - smooth power from the electric motor that can produce 100 % of its rated torque instantly ."
The Fast Charging feature will deliver a claimed target recharge DC Fast Charge of 0 to 100 % in 60 minutes / 0 to 80 % in 45 minutes ; a 146 mile city cycle riding range ( based on SAE J2982 Riding Range Test Procedure data ); custom modes that " define how LiveWire ONE performs " and can personalise the riding experience , and as having advanced rider systems and a 6-axis IMU " that tracks and anticipates change . " With evolved software and hardware , LiveWire ONE builds on the experience of the original LiveWire and reflects the new identity of the LiveWire brand . " LiveWire is the first OEM with a hybrid omni-channel model , combining the best of digital and physical , allowing the customer to interact with the brand on their own terms ." LiveWire ONE is due to debut at IMS North California ( Sonoma ) on July 18th and the plans are for LiveWire ONE to be available in international markets from 2022 .

CAKE ' s fossil-free motorcycle By Ben Purvis

Swedish lightweight electric bike maker CAKE has signed up with energy company Vattenfall to work on the creation of what it believes will be the world ' s first ' fossil-free ' motorcycle . Aiming for production in 2025 , the bike won ' t just be electric - like all
CAKE ' s current products - but be manufactured from the ground up , including the supply chain , without using fossil fuels . Since manufacturing makes up a substantial element of the carbon emissions of a bike in its entire lifecycle , it is a worthy goal , even if it will take time to achieve .
Annika Ramsköld , Head of Corporate Sustainability at Vattenfall , said : " This collaboration is an excellent example of how we can contribute with fossilfree know-how and supply chain expertise in a specific product that drives towards zero emissions ." CAKE ' s founder and CEO , Stefan Ytterborn , added : " This truly empowers our ability to further inspire towards clean transportation , together with the amazing force of Vattenfall , their initiatives , know-how and clear targets ." The Swedish company , which introduced its first model , the Kalk , in 2018 , has since grown to offer a range of electric bikes , with both road-legal and off-road models , including the Ösa + and Ösa Lite - a pair of utility machines - the Kalk INK and streetlegal Kalk INK SL , and the
race-oriented Kalk OR Race and Kalk INK Race . Most recently it has added the Kalk AP to the range , standing for ' antipoaching ' and due to be made in a limited run of 50 bikes . Unusually , buyers spending € 25,000 on the Kalk AP are actually paying for two machines . One is the individually numbered bike that is delivered to them , the other is sent to the Southern African Wildlife College , along with a solar charge station . CAKE has also opened a new $ 25m factory in Albyberg , Stockholm , this summer , setting a goal to produce 20,000 bikes annually . Under the company ' s expansion plans , it hopes to employ 250 people at Albyberg by 2025 and have 1,000 global employees by 2030 .
22 INTERNATIONAL DEALER NEWS - AUGUST / SEPTEMBER 2021 www . idnmag . com