International Dealer News 161 June/July 2021 IDN161 June/July 2021 | Page 22

THE BRADLEY REPORT

THE BRADLEY REPORT

NEWS

BRIEFS

MV Agusta Secures Strategic Growth Plan

Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com
Hero Motocorp and Gogoro have announced a strategic partnership joint venture to introduce Gogoro ' s battery swapping network to accelerate the change to electric transportation in India . The companies will collaborate on electric vehicle development to bring Hero-branded , powered by Gogoro Network vehicles to market . The Gogoro Network is an open platform for battery swapping and smart mobility services .
Motorrad Magazin in Germany awarded first place in its Best Brand accessories and customisation category to ADV specialist Touratech .
Vespa has celebrated its 75th anniversary and production of 19m scooters by winning a prestigious ' Webby ' Award - in the " Websites and Mobile Sites : Car Sites & Car Culture " category for the Vespa . com website . Presented by the International Academy of Digital Arts and Sciences ( IADAS ) - the leading international organisation rewarding excellence on the Internet - the ' Webby ' Awards have been described as " Internet ' s highest honour " by the New York Times . The 25th edition of the awards saw the presentation of some 13,500 candidacies , from more than 70 countries , which together collected more than 2.2m votes .
The MIC has announced Q1 sales of new motorcycles and scooters through March increased + 37.2 % " among leading brands ", compared to the same period last year . The data comes from the MIC Retail Sales Reporting System which gathers newunit numbers from 14 leading manufacturers and distributors in the U . S .
Only a year since announcing its plans , BMW is starting battery component production in Germany at Leipzig and Regensburg and expanding its e- drive production network . The BMW Group is investing a total of around € 790m in expanding production capacity for drivetrain components for electrified vehicles at its Dingolfing , Leipzig , Regensburg and Steyr locations between 2020 and 2022 .
MV Agusta has secured a € 30m share capital increase to support its 5-year business plan - aiming at the continuation of the worldwide growth of the company . The investment brings MV Agusta ' s net equity to a total of € 70m . The initiative is also said to mark the positive , final and early settlement of all its obligations under the ' Composition with Creditors ' on a going concern basis (" concordato preventivo in continuità aziendale " in Italian law ) - described by MV as " an uncommonly positive achievement which was made possible thanks to the relevant support of MV Agusta ' s shareholders ." Since 2019 , when the Sardarov family became the sole shareholder of the company , more than € 150m have been injected into the business to support operations and the investments of the new industrial plan . Timur Sardarov , CEO of MV Agusta Motor S . p . A ., is quoted as saying : " One of my first objectives was to put an end to the financial stress the company had been experiencing and lay the industrial and commercial structures for growth . Today all these objectives have been reached in full and now we can look at the future with renewed confidence while we continue to move from one successful product to another . " This capital injection will literally boost our business on all fronts , from the design , development and production of stunning new bikes to providing world-class service to all our
customers and expanding our 3.0 worldwide dealer network . In 2021 we expect to exceed € 100m revenues for the first time in our history and to triple our performance within the next three years ." Massimo Bordi , Vice Chairman of MV Agusta Motor S . p . A ., added : " MV Agusta is a great brand with a prestigious heritage . It ' s always had very attractive products that everybody appreciates for their unique design , high performance and advanced technology . That ' s why today I see a great potential in the company , which I hadn ' t seen in the past years . We have finally created the conditions to allow MV Agusta write a new successful chapter in the history of motorcycling ."
Ampelio Macchi is new COO
In other news , MV Agusta has moved to strengthen the management team reporting to CEO Timur Sardarov with the appointment of experienced industry executive Ampelio Macchi as Chief Operations Officer ( COO ). " During his long career as a technician manager in the motorcycle industry , Ampelio also acquired significant experience in economics and
Massimo Bordi , Vice Chairman of MV Agusta Motor S . p . A .: " We have finally created the conditions to allow MV Agusta write a new successful chapter in the history of motorcycling ."
finance . In 1983 , he joined Cagiva ( MV Group ) prior to becoming General Manager and Technical Director at Husqvarna ( MV Group ). " In 2002 , Ampelio joined Aprilia as CEO and Technical Manager of its off-road division . More recently Ampelio founded his own engineering company and was CEO / Co-Founder of SWM Motorcycles . He has taken part in projects in Russia , Brazil ,
China , the Czech Republic , Taiwan and won 51 World Championship titles : 46 with Husqvarna , 5 with Aprilia . " For MV Agusta and New Mobility Solutions , Ampelio will now hold the position of Chief Operations Officer ."
22 INTERNATIONAL DEALER NEWS - JUNE / JULY 2021 www . idnmag . com