International Dealer News 161 June/July 2021 IDN161 June/July 2021 | Page 15

by Elisabetta Quadrini Pandemic , raw material prices rising to the highest levels ever recorded , unpredictable and uncontrollable times for sea freight goods - there are a lot of potential " negatives " affecting the motorcycle industry this year . The world of two wheels , however , is animated by the spirit of those who , even after a fall , want to get up with a smile and aim for the top step of the podium . The motorcycle industry is driven by passion - and this is what has driven our company since it was founded more than 60 years ago . Every day Newfren staff work hard to build new opportunities , trying to find the tools to allow us to get close to the fans and see the glass as half full . So , here we are , presenting something unique and special , with the pride of having been chosen for the Made in Italy quality that distinguishes our products and our brand .

news ROOM design and aesthetic research ." ` " The chain adjuster , a very technical product , complex and designed to withstand the high powers of today ' s super sports bikes , is also important to us and to our distributors and their dealers , but the range now stretches from licence plate holders ( with exclusive and approved components ), our advanced design lever kits , crankcase and frame guards , right through to fuel caps , accessories such as handlebar balancers and swingarm spools , stands , carbon parts and lots more . " It has been quite a journey and we continue to grow and innovate . Quality counts for Lightech and all our focus is always on pushing ourselves to being able to design and manufacture ever better , ever more reliable and durable products ," concluded Sheila . www . lightech . it

Get on RIMS Racing with Newfren

by Elisabetta Quadrini Pandemic , raw material prices rising to the highest levels ever recorded , unpredictable and uncontrollable times for sea freight goods - there are a lot of potential " negatives " affecting the motorcycle industry this year . The world of two wheels , however , is animated by the spirit of those who , even after a fall , want to get up with a smile and aim for the top step of the podium . The motorcycle industry is driven by passion - and this is what has driven our company since it was founded more than 60 years ago . Every day Newfren staff work hard to build new opportunities , trying to find the tools to allow us to get close to the fans and see the glass as half full . So , here we are , presenting something unique and special , with the pride of having been chosen for the Made in Italy quality that distinguishes our products and our brand .
Get on RIMS Racing with us . RIMS Racing is the first motorcycle simulation video game that combines a realistic driving challenge with engineering and mechanics . Developed by RaceWard Studio for Playstation4 , Playstation5 , Xbox One , Xbox Series , Series X | S , Nintendo Switch and PC , # RimsRacing will be out on August 19th . By riding the most powerful motorcycles in the world , you can optimise the performance by replacing parts and analysing data in real time . Newfren brake discs and brake pads are available for gamers to experience the performance of a high-quality product on the screen . Get ready to fit Newfren products on your dream bike ! View the gameplay trailer on YouTube # RimsRacing or follow the action on Facebook and Twitter . www . newfren . com