International Dealer News 161 June/July 2021 IDN161 June/July 2021 | Page 13

Venhill distribution opportunities news ROOM

British controls specialist Venhill Engineering offers dealers access to one of the largest ranges of cables , for one of the largest selections of makes and models available from anyone in Europe . From late models to classics , Venhill precision-manufactures all its products in-house at its UK factory , with sales growing fast again this year . Last year saw additional staff hired and an extra shift added in order to meet demand . New owner Simon Kennedy told IDN that he has openings for additional importers / distributors in selected markets . " The sales growth the business is experiencing means that we need additional distributors to fill sales gaps in certain markets . For export sales it has always been Venhill ' s preference to work with importers who know their markets . " Our range is one that can help drive dealer sign-ups , and the new partnerships we are able to create work well for all concerned . This is an exciting time for new distributors to get involved - the company has introduced a new product every day for the past 1,000 days ," says Simon . Founded in 1970 , Venhill is sometimes the only source for cables for some models from the 1970s , 1980s and 1990s , because even if they don ' t have a fitment ' on the shelf ' they are quickly able to build to order . " Fifty years as a controls specialist makes Venhill unique ," says Simon . " We have a huge - and constantly expanding - range of replacement hydraulic hoses and cables for ' practical classics ' as well as the most popular current makes and models , with new applications being added every month . " A simple and cost-effective way to upgrade a machine , control cables are established front line replacements and upgrades for current , retro and
Powerhose Plus brake lines : precision-manufactured in-house by Venhill in the UK - TÜV approved .
Featherlight cables : marine-grade stainless steel inner wire , low friction PTFE .
classic models . With Europe ' s preowned motorcycle market burgeoning as supply chain issues continue to choke off inferior Asian imports , our inventory and production flexibility has become Europe ' s ' go-to ' source ." Precision-made in its UK factory , Venhill ' s Powerhose Plus hydraulic hoses and Featherlight cables feature the latest materials and construction for modern levels of performance , reliability and durability . Powerhose Plus hoses have a heat and expansion-resistant Teflon core , for more efficient fluid flow and increased braking force . TÜV ( and DOT ) approved , each hose length is fitted with a stainless steel swivel nut , so it is easy to position the hose correctly . Venhill ' s durable Featherlight cables feature marine-grade stainless steel inner wire for minimum stretch - with a low-friction PTFE liner for a smoother and lighter action . Each kit is model-specific and easy to identify using its online Part Finder - Venhill cables and hoses are produced in a wide range of colours and Venhill ' s experienced engineers also provide a bespoke custom build service for those with special requirements . www . venhill . co . uk
Simon Kennedy ( centre ) has joined Venhill Engineering as Managing Director , taking over from Max and Lisa Adams , who have run the business for the past 20 years . Operations Manager Martin Bradfield ( left ) and Purchasing Manager Dean Freeman remain in position , ensuring a smooth transition .