Bartenheim , France based distributor Bihr has acquired German distributor and own-brand parts designer Paaschburg & Wunderlich ( P & W ). Based near Hamburg , the shareholders of P & W agreed to Bihr acquiring 100 % of the shares in P & W on the basis that " joining forces will allow us both to accelerate our growth in Europe . The objectives of the transaction are threefold . " First , the distribution network of P & W will be leveraged to offer a wider access to Bihr ' s portfolio of brands , particularly in Germany . Conversely , the deployment of P & W ' s motorcycle parts and accessories will be accelerated by capitalising on the distribution network of Bihr . In addition , the recently incorporated US subsidiary of P & W will serve to support the expansion of the Bihr house brands - primarily the RST apparel range - in North America . " Leveraging the Bihr network to grow our business is a once in a lifetime opportunity ," said Dr . Oliver Moosmayer , former majority shareholder and Managing Director of |
Paaschburg & Wunderlich . " With a network of more than 15,000 active dealers , the enlarged group is second to none in Europe ," he added . " From an organisation perspective , Dr . Oliver Moosmayer has been appointed Chief Product Officer of Bihr and will focus on developing all the parts and accessories in-house brands of the
once in a lifetime opportunity
group . Dr . Moosmayer will also be part of the Executive Committee of the enlarged group ." Christophe Piron , CEO of Bihr , said : " It is a real pleasure to welcome P & W and its management team into the Bihr Group . Their expertise will be a very valuable addition for Bihr and for its clients . " Moreover , the distribution networks are complementary to each other , and the strong presence of P & W in Germany will not only allow us to
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expand the parts and accessories offering , but will also accelerate the deployment of our rider gear brands in the country ." Like the other Executive Committee members of Bihr , Dr . Moosmayer will report to Christophe Piron and will become a shareholder of the enlarged group . Founded in 1982 , P & W GmbH is one of the largest wholesalers of spare parts and accessories for the motorbike industry in Germany . The team at P & W has extensive combined knowledge that enables it to develop high-quality motorbike accessories . P & W ' s current product portfolio consists of approximately 100 brands , six of which are in-house brands , including HIGHSIDER , LSL and Shin Yo . The company operates from its own 4,000 sq m warehouse and offices in Glinde ( near Hamburg ) as well as from locations in Krefeld ( Germany ) and in Morgan Hill ( CA , USA ). It serves more than 4,300 dealers . Many of P & W ' s product lines are
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