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Spanish motorcycle industry expo Motorama has announced that it has had confirmation of a licence from the Madrid authorities to operate its show in 2021 - on June 4 to 6 - at the popular , stylish and visitor-friendly ' Glass Pavilion ' of Madrid ' s Casa de Campo Fairgrounds . Among its many attractions , Motorama features the Spanish round of the internationally respected AMD World Championship of Custom Bike Building .
Biker Fest , another AMD World Championship of Custom Bike Building Affiliate Event , has announced September 16 to 19 as a revised date for its hugely popular Italian Bike Week and Italian Motorcycle Championship . Usually staged in May each year , this will be the 35th edition of the free entry celebration of all things Moto . September 2020 saw an estimated 90,000 people descend on Lignano Sabbiadoro ( UD ) on the Adriatic Coast of north eastern Italy for the weekend .
As EICMA continues to work hard to win industry confidence for its November 24-28 planned 2021 ' Milan Show ', it has announced the addition of Honda , Royal Enfield and Benelli as being among the OEMs to have committed to exhibit so far . In theory this will be the 78th year for EICMA , if it goes ahead . The uncertainty triggered by BMW ' s decision to withdraw from the show permanently and a third wave of the coronavirus pandemic still makes nothing certain at this time .
PDG acquires Motorcycle Storehouse
Breda , Netherlands based Powersports Distribution Group ( PDG ) has announced a further addition to its fast growing portfolio of powersports industry businesses with the acquisition of Motorcycle Storehouse ( MCS ) from its current shareholders Nedvest and management . PDG says it will " support the MCS management team in continuing its impressive growth trajectory . PDG aims to further develop MCS and strengthen its position as a leading pan-European player with the largest assortment of premium brands , including own brands of aftermarket parts and lifestyle products for Harley- Davidson motorcycles ." Iwan Vollebregt , CEO of MCS , comments : " We are excited about our cooperation with PDG , which will help us fuel and accelerate our ambition . PDG and its management team have shown that they have the relevant expertise and vision in the industry to help us continue our growth . More importantly , we are convinced that joining forces will open up many new opportunities , in several countries and market segments ." Headquartered at Groningen in the Netherlands , MCS is a " leading European player with the largest selection of leading brands in niche custom motorcycle aftermarket parts and lifestyle products with a track record of growth and 40 years of pioneering the industry ." This has created a pan-European platform with international reach and sales to more than 90 countries . With its 47 team members , a product offering of more than 70,000 SKUs , and more than 1,000,000 items in stock , MCS says it " offers the largest assortment in Harley-Davidson aftermarket hard parts and lifestyle
Tom Beyers , CEO of PDG : " PDG is extremely impressed by MCS , the width and depth of their product assortment , their ability to create a large and loyal fanbase and their state-of-the-art operations and warehouse in Groningen . Their impressive leadership position in the Harley-Davidson niche segment will further establish the position of PDG as a European market leader ."
products in Europe . MCS distributes its products globally from a state-of-theart warehouse , and also operates a warehouse facility in the United Kingdom ( Manchester ), serving the UK market . Tom Beyers , CEO of PDG , commented that " PDG is extremely impressed by MCS , the width and depth of their product assortment , their ability to create a large and loyal fanbase and their state-of-the-art operations and warehouse in Groningen . Their impressive leadership position in the Harley- Davidson niche segment will further establish the position of PDG as a European market leader . We look forward to actively supporting MCS and its management in the next phase of growth ." PDG positions itself to be " the preferred partner for its customers and suppliers based on its broad premium product assortment , ease of ordering , availability , service level and perfect fit . PDG is proud to have the most professional and passionate individuals on board to work with the industry ' s most respected brands and to earn the trust of thousands of customers every day ." The PDG Group currently consists of three divisions . General motorcycle aftermarket B2B distribution with Hoco Parts , a premium motorcycle parts and accessories aftermarket distributor in the Benelux , Denmark , the UK and France . " With the addition of MCS , we now also offer aftermarket B2B distribution for Harley-Davidson motorcycles in Europe ." Additionally , PDG operates category management with DC Afam ( Belgium ), an aftermarket supplier to European motorcycle parts wholesalers , retail chains and large web-shops with transmission , battery and filter brands like Afam , Nitro and Shido . Finally , PDG is a player in the vintage parts distribution segment with Dutch specialist CMS ( Consolidated Motor Spares ), " the leading global distributor of vintage Japanese motorcycle parts ." PDG is majority owned by Torqx Capital Partners in partnership with management and former owners . www . powersportsdistribution group . com
64 INTERNATIONAL DEALER NEWS - APRIL / MAY 2021 www . idnmag . com