International Dealer News 160 April/May 2021 IDN 160 April/May 2021 | Page 19

THE BRADLEY REPORT

Motron Motorcycles by KSR

The Austrian KSR Group has unveiled a new two-wheeler brand - Motron Motorcycles - and starting the 2021 season with a total of ten twowheeled vehicles . The portfolio includes seven internal combustion engine motorcycles and scooters ( ICE ), three electric scooters and an electric minibike . The ICE units have engine sizes from 50 to 400 cc and are targeted at the entry-level and mid-size segment . The electrically powered models currently offer a top speed of 45 km / h and form a new alternative in the L1e class . " The launch of the new MOTRON
brand hits exactly the pulse of the times . Especially in times like these ," said Michael and Christian Kirschenhofer , owners of KSR Group . " People are longing for a fulfilling balance to their pandemic daily lives , and Motron appeals to a target group that can find a new brand to start a new hobby , a new passion . Our brand slogan ' GET OUT THERE ' underlines our approach to fight the difficult times , get out and have fun on a Motron ." Available at the start of the 2021 season , the WHIZZ , CUBERTINO , VOLZ and VIZION electric models will be launched on the market first . The internal combustion siblings will be coming to dealers from Q2 : the adventure bike X-NORD 125 , the cruiser called REVOLVER 125 and the

' GET OUT THERE '

naked bike WARRIOR 400 , together with the scooters BREEZY 50 , VENTURA 125 , IDEO 50 and IDEO 125 will make the start . These will be added to by the NOMAD 125 and X-NORD 400 in the second half of the year . All models are Euro 5 compliant . " The development and production of the models are carried out by experienced partners in Asia who work together with very successful and wellknown brands . This allows Motron to take advantage of synergy effects and benefit from long experience and sophisticated technical developments . " The Motron design line was developed by the KSR Group design team , which has been creatively active for two years in its own development and design studio in the Krems- Gedersdorf business park , Austria . Many coherent and novel design concepts , such as the unique Crossfire design line from Brixton , have already been created there . Characteristic for the Motron design are the fresh yellow accents on the modern and discreet black , grey and white colourways ". KSR says that all Motron models will be pitched at a " fair priceperformance ratio . Sales will initially focus on the European market , starting in Germany , Austria , Switzerland , Italy , Spain , France , Belgium , the Netherlands and Greece . The distribution network will expand to other European countries in the course of 2021 ". www . motron-motorcycles . com
THE BRADLEY REPORT

NEWS

BRIEFS

Provec Racing has announced Carla Grau Pi as the only female team manager in the WorldSBK paddock . With Ana Carrasco now ready for her assault on the 2021 WSSP300 title , this represents another first for women in the world of motorcycle racing . Her female colleagues inside the Provec organisation include KRT superbike team coordinator Silvia Sanchez and Communications Coordinator Eva Blanquez , plus tyre technician for Jonathan Rea , Mara Soto and in the design / creative team Txell Baró . Former WorldSBK rider Joan Lascorz has joined the Provec WSSP300 team as rider performance advisor to 2018 World SSP300 Champion Ana Carrasco .
The Motorcycle Industry Association in the UK has confirmed 4-12 December 2021 for the UK ' s biggest motorcycle show , Motorcycle Live in association with Bikesure Insurance , at the National Exhibition Centre ( NEC ) Birmingham . www . motorcyclelive . co . uk
PIERER Mobility AG ( KTM , Husqvarna , GasGas etc .) has announced guidance for 2021 after seeing market share gains in key motorcycle markets ( USA , Australia and Europe ). For the financial year 2021 , sales of between € 1,800m to € 1,900m , an EBIT margin between 8 - 9 % and an EBITDA margin exceeding 15 % are expected . It says it expects demand in the motorised twowheeler sector to remain high , with a further increase in sales and operating profit compared to 2020 . The operating margin in its motorcycle sector is expected to return to pre-crisis levels .
Hungary is set to join the MotoGP calendar from 2023 , with construction of a new circuit slated to get underway this year at Debrecen , Hungary ' s second largest city . The centre piece of a planned motorsport hub , the venue is near the Romanian border , Slovakia and Ukraine .
The first results are emerging from Polaris ' 2020 partnership deal with Zero Motorcycles in the form of an allnew 2022 electric RANGER utility side-by-side slated to debut in late December 2021 , advancing the company ' s strategic rEV ' d up electrification strategy . This full-size RANGER is the first EV Polaris has developed since that deal was announced in September last year , with models of the new electric RANGER due to start arriving in dealerships in early 2022 .
Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com www . idnmag . com INTERNATIONAL DEALER NEWS - APRIL / MAY 2021 19